Senior TikTok Shop Media Buying Specialist

Location: Remote - Latin America
Work Arrangement: Fully Remote
Employment Type: Full-Time
Industry: Digital Marketing / Performance Marketing / eCommerce
Focus: 100% Tik Tok Shop / Social Commerce
Schedule: Full-Time | Must be available to work PST or EST hours
English Proficiency: Full Professional Proficiency Required

Our client is a U.S.

-based performance marketing agency specializing in helping high-growth brands scale through data-driven digital advertising, creative strategy, and emerging commerce channels.

The company works with ambitious eCommerce and direct-to-consumer brands, combining performance media, creative experimentation, analytics, and technology to drive measurable growth. With a strong culture of innovation, testing, and continuous optimization, the team operates at the forefront of rapidly evolving platforms such as Tik Tok and social commerce.

We are looking for a Senior Tik Tok Shop Media Buying Specialist to lead performance and social commerce strategies for high-growth eCommerce brands.

This is a highly specialized role dedicated to the Tik Tok ecosystem
, with a strong focus on maximizing Gross Merchandise Value (GMV) through Video Shopping Ads, Product Shopping Ads, Live Shopping Ads, affiliate content, and Tik Tok Shop's native commerce tools.

The ideal candidate combines advanced paid media expertise with a deep understanding of how consumers discover and purchase products through Tik Tok. You should be comfortable managing significant advertising budgets, analyzing performance data, identifying winning creative quickly, and making real-time optimization decisions.

This role offers the opportunity to work at the intersection of performance marketing, social commerce, creative experimentation, and emerging technology
.

You will have direct exposure to high-growth eCommerce brands and significant advertising budgets while helping shape Tik Tok Shop strategies in a fast-moving environment where creative thinking, analytical decision-making, and speed to market are critical.

• Build, launch, manage, and optimize Video Shopping Ads (VSA) and Product Shopping Ads (PSA) within Tik Tok Ads Manager.

• Develop paid media strategies designed to increase Tik Tok Shop GMV while maintaining brand-specific profitability targets.

• Continuously optimize campaign structures, bidding strategies, audiences, budgets, and creative performance.

• Manage real-time bidding and traffic orchestration for Live Shopping Ads (LSA) during key brand events.

• Monitor live campaign performance and make rapid adjustments based on traffic, conversion, inventory, and promotional activity.

• Identify opportunities to improve the relationship between paid media and organic Tik Tok Shop activity.

• Identify high-performing affiliate content through the Tik Tok Shop Affiliate Center
  .

• Scale winning affiliate content using Spark Ads and GMV Max
  .

• Analyze affiliate performance to determine which creators and assets should receive additional paid amplification.

• Monitor Tik Tok Shop Seller Center performance and overall account health.

• Ensure advertising strategies remain aligned with inventory availability, promotions, product performance, and shop activity.

• Identify potential operational or performance issues that could impact campaign results.

• Collaborate closely with creative teams to rapidly test hooks, concepts, transitions, formats, and Tik Tok-native trends.

• Use performance data and AI-driven insights to guide creative iteration.

• Identify winning assets quickly and translate performance learnings into actionable creative recommendations.

• Maintain a strong understanding of Tik Tok-native content and what drives users from discovery to purchase.

• Analyze and report on ROAS, CAC, settled GMV, affiliate performance, and creative effectiveness
  .

• Translate Tik Tok's attribution and commerce data into clear, actionable recommendations.

• Communicate campaign performance and strategic recommendations effectively to clients and internal stakeholders.

• Use data to identify opportunities for additional growth and improved efficiency.

• 3+ years of experience in Paid Social Media Buying.

• At least 1 year of specialized hands-on experience within the Tik Tok Shop ecosystem
  .

• Proven experience managing $100K+ in monthly advertising spend
  ,…