Growth Marketing Manager

Job Title:

Growth Marketing Manager

Job Description:

We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with. We shape new game-changing careers in over 70 countries, attracting the best talent.

Our game-changers around the world have devoted their careers to ensuring every relationship is exceptional. And we’re proud to be recognized with awards such as "World's Best Workplaces," “Best Companies for Career Growth,” and “Best Company Culture,” year after year.

Join us and be part of this journey towards greater opportunities and brighter futures.

Position Summary:

As a Growth Marketing Manager on our B2B Marketing & Sales team, you’ll own the execution and optimization of integrated demand generation programs across organic, inbound, paid, and email channels. This remote role, based in the United States or Canada, is ideal for a data-driven marketer who understands the technical layer behind modern B2B growth — from SEO, AEO, GEO, and CRO to marketing automation, website performance, analytics, and AI-enabled execution.

You’ll report to the Director of Marketing Strategy, B2B, and work closely with performance analysts, content specialists, sales partners, GTM teams, digital advertising teams, and client-facing program leads to turn campaign strategy into measurable pipeline impact.

• Plan and execute integrated demand generation programs across organic, inbound, paid, and email channels with clear pipeline objectives and KPIs at each funnel stage.
• Develop go-to-market campaign programs, including audience segmentation, messaging frameworks, asset briefs, launch sequencing, and performance tracking.
• Coordinate with digital advertising teams on paid social and search campaign strategy and briefing, bringing audience insight, messaging direction, and optimization recommendations.
• Partner with sales and GTM teams on campaign launches by delivering briefing materials, demand signals, campaign updates, and performance insights they can act on.
• Track organic social and thought leadership content as demand generation channels, monitoring engagement-to-pipeline contribution and feeding insights back to the content team.
• Own organic search strategy, including keyword research, topic clustering, on-page optimization, and content gap analysis aligned to pipeline intent.
• Build content and page structures optimized for AEO and GEO, helping content surface in AI-generated summaries, LLM citations, and conversational search results.
• Monitor AI engine visibility alongside traditional search rankings and brief content teams on emerging gaps, trends, and opportunities.
• Lead CRO across key landing pages and campaign pages by developing hypotheses, testing improvements, and implementing changes that move conversion metrics.
• Manage form strategy, lead capture logic, and marketing automation workflows, including nurture sequences, lead scoring, lifecycle triggers, and CRM sync.
• Maintain working knowledge of tag management, UTM architecture, site speed, and Core Web Vitals to diagnose issues and collaborate credibly with web and Rev Ops teams.
• Use AI tools — including Claude and Microsoft Copilot — as a core part of planning, research, audience analysis, copy iteration, campaign briefing, workflow development, and reporting.
• Build repeatable AI-assisted workflows that help the team work faster, improve quality, and increase…