Vice President, Integrated Media Planning

At Spectrum Science, our mission—connecting humankind to its best health life—comes to life through a culture rooted in curiosity, collaboration, and innovation. We believe breakthrough ideas happen when diverse perspectives are embraced and people are empowered to challenge what’s possible.

Join our team of award-winning health-focused experts across advertising, clinical trial experience, communications, consulting, media, medical communications, and patient engagement. Together, we create the momentum that moves science, brands, and careers forward.

The VP, Integrated Media Planning must have a love for strategic thinking blended with an ability to roll up their sleeves and see things through to execution and optimization. They will have proven themselves as an energetic and collaborative team member with responsibilities on high performing brands/accounts. They are ready to show—and teach—junior media planning specialists how it’s done.

Ideally, the right candidate will possess an interest in healthcare and the scientific process and how to reach various audiences – from patients to healthcare professionals and everyday practitioners to thought leaders. An idea partner, they know that collaboration is key, and works lockstep with fellow disciplines to deliver high quality work to set the tone for what performance excellence looks like.

For this role, you will be a key member of an integrated cross-functional team working to bring marketing and communications campaigns to life through all types of paid media from print and digital to audio/video and emerging mediums, with a heavy emphasis in sponsored content, advertorials, and editorial / PR integrations with a lens toward omni-channel connection. This position will work primarily with our clients in the communications and public relations area of our business.

As a leader on the paid media team, you must be able to collaboratively lead internal and client strategic thinking to ensure that proposed media tactics directly achieve client strategic imperatives. You will also be ultimately responsible for the success of paid media within our PR/Communications line of business. You must also be an effective team leader mentoring a world-class team of cross-functional media planners and optimizers.

• Drive organic growth of media solutions within the client base
• Lead media solutions for new business pitches
• Manage, mentor, and grow a cross-functional team of media planners, channel specialists, and optimizers
• Develop and document team processes and best practices
• Lead the media planning, negotiation, deployment, and optimization process for assigned clients from beginning to end
• Identify and procure or conduct research on media consumption and trends for target audiences
• Develop media strategies that directly address client objectives
• Partner closely with earned media specialists to develop integrated strategies across Paid, Earned, Owned, and Shared channels
• Directly and through junior staff manage media schedules, budget reconciliation, develop and send RFPs to identified media partners
• Critically evaluate and compare RFP responses and negotiate added value while building and maintaining high trust and respect relationships with external media partners
• Work with internal account and subject matter expert teams to collaboratively develop strategic brand plans with integrated media
• Assist project management and account teams with estimation of paid media projects and retainers
• Develop and nurture relationships with sales reps across key media partners and stay on top of emerging trends, technologies, and paid media opportunities
• Educate internal teams on the media planning process, deliverables, timelines, and help upskill broad…