Senior Alliance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Rocket Software is seeking a highly motivated and strategic Senior Alliance Marketing Manager to accelerate growth through our expanding relationship with a strategic technology and Go-to-Market (GTM) partnership and alliance. This role will be responsible for developing and executing integrated GTM programs that build market awareness, generate qualified pipeline, and drive revenue through joint marketing initiatives.

Rocket Software is seeking a highly motivated and strategic Senior Alliance Marketing Manager to accelerate growth through our expanding relationship with a strategic technology and Go-to-Market (GTM) partnership and alliance. This role will be responsible for developing and executing integrated GTM programs that build market awareness, generate qualified pipeline, and drive revenue through joint marketing initiatives.

The ideal candidate combines strategic thinking with hands-on execution and thrives in a collaborative environment where influencing, experimentation, and cross-functional partnership are critical to success. You will work closely with marketing, sales, business unit leaders, and alliance teams across both Rocket Software and the strategic technology partner to create and scale impactful joint revenue programs.

This is an exciting opportunity to help shape a strategic alliance and establish innovative approaches to joint revenue growth.

• Develop and execute integrated alliance marketing plans with the strategic technology partner that increase awareness, generate demand, and contribute measurable pipeline and revenue growth.
• Create annual and quarterly joint marketing strategies aligned to business objectives, solution priorities, and revenue targets.
• Manage marketing investments to maximize return and accelerate progression through the sales funnel.
• Define success metrics and regularly communicate program performance and business impact to stakeholders.

• Plan and deliver joint digital marketing campaigns across email, webinars, content syndication, social media, paid media, and account-based marketing initiatives.
• Design and execute in-person and virtual events, executive programs, customer engagements, regional marketing activities, and industry conference participation.
• Collaborate with internal and alliance partner teams to develop compelling messaging, content, sales enablement materials and customer stories that highlight the value of Rocket Software and the strategic technology partner solutions.
• Lead the development and execution of joint thought leadership and speaking engagement programs to increase market visibility and strengthen strategic relationships.
• Ensure consistent execution and optimization of campaigns across multiple regions and markets.
• Collaborate closely with sales and alliance partner teams to convert marketing-sourced leads into revenue.
• Ensure consistent application of brand guidelines across all co-branded marketing assets, campaigns, events, and digital properties.

• Serve as the primary marketing liaison between Rocket Software and key strategic technology partner stakeholders.
• Partner closely with the strategic technology partner marketing, sales, alliance, and operations teams to identify opportunities, align priorities, and drive execution.
• Collaborate across Rocket Software's solution marketing, campaign marketing, regional marketing, digital marketing, analyst relations, and sales organizations.
• Influence stakeholders across organizations and levels to drive alignment and achieve shared business outcomes.

• Continuously identify, test, and scale new approaches for generating partner-sourced and partner-influenced pipeline.
• Evaluate emerging channels, technologies, and campaign models that can improve engagement and marketing efficiency.
• Leverage data, insights, and experimentation to optimize program performance and uncover new opportunities for growth.
• Establish repeatable best practices that can be expanded across Rocket Software's strategic alliance ecosystem.

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of B2B technology marketing experience, including partner, alliance, channel, demand generation, or field…