Senior Marketing Automation Solution Architect

At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.

Cengage is seeking a strategic, collaborative, and technically minded Senior Marketing Automation Solution Architect to lead the evolution of our Salesforce Marketing Cloud (SFMC) capabilities and help teams move faster, work smarter, and drive growth. Salesforce Marketing Cloud is now branded as Agentforce Marketing.

Reporting to the Director of Marketing Technology and Data Operations, this role will serve as the senior solution architecture and capability leader for Salesforce Marketing Cloud within Marketing. The Senior Marketing Automation Solution Architect will own the marketing-side vision and roadmap for SFMC while helping marketers and producers build deeper platform knowledge and unlock more capabilities.

This role sits at the intersection of marketing strategy, campaign operations, data, and technology. The ideal candidate combines deep Salesforce Marketing Cloud and Salesforce ecosystem expertise with broad marketing automation experience and can translate complex business needs into scalable solutions.

The Senior Marketing Automation Solution Architect will help Marketing accelerate decisions and execution, raise the baseline of SFMC knowledge across Campaign Operations, and expand marketers' understanding of the art of the possible through SFMC and connected systems.

This person will serve as a trusted advisor across complex marketing initiatives with SFMC dependencies. They will bring clarity to solution decisions, guide scalable approaches, and help teams move from requirements to execution faster.

This is an opportunity for someone who enjoys solving complex business problems, enabling others, connecting marketing and technology, and building capabilities that drive stronger customer experiences and growth.

Please note:
While this role will partner closely with IT and technical teams, it is not intended to be the primary platform administrator or developer. Instead, this role will provide marketing-side solution leadership and architecture expertise.

This is an individual contributor remote role with occasional travel required.

Own Marketing's Salesforce Marketing Cloud Strategy and Roadmap

• Define and own the marketing-side Salesforce Marketing Cloud capability roadmap with Marketing Operations, Data, Digital, Analytics, Rev Ops, IT, and Marketing leadership.
• Translate marketing strategies and business priorities into prioritized SFMC capabilities and solution recommendations.
• Find opportunities to improve targeting, segmentation, personalization, journey orchestration, and triggered communications through SFMC.
• Evaluate platform limitations, operational challenges, and technical debt to prioritize improvements and investments.
• Define SFMC's future role within the marketing ecosystem while maintaining a platform-agnostic perspective.

• Serve as Marketing's senior subject matter expert for SFMC capabilities, architecture, and standards.
• Raise SFMC knowledge across campaign producers through practical guidance, reusable resources, playbooks, and standards.
• Enable producers and operations teams on SFMC automation, segmentation, personalization, data, and journey capabilities.
• Help marketers understand the art of the possible by connecting business goals to SFMC capabilities.
• Develop and maintain SFMC documentation, playbooks, standards, and reusable resources that enable consistent execution and strengthen organizational knowledge.

• Serve as the primary SFMC solution architecture advisor for complex marketing initiatives and operational projects.
• Translate business requirements into scalable SFMC solutions across campaigns, audiences, automation, and customer journeys.
• Resolve complex campaign challenges while identifying scalable solutions to recurring SFMC issues.

• Evolve SFMC template systems and reusable campaign components that reduce friction and accelerate production.
• Expand self-service capabilities that enable marketers while maintaining…