Paid Social Strategist

This role develops and executes paid social strategies that translate business goals, audience insights, and performance targets into effective campaigns across established and emerging social platforms. The position manages end-to-end campaign activation, including setup, quality assurance, launches, pacing, budget oversight, audience implementation, and ongoing optimization to ensure media investments are accurate, efficient, and aligned with approved plans. It analyzes conversion performance, customer journeys, and platform data to identify opportunities for targeting, creative, bidding, and budget improvements, while delivering clear reporting and business-focused recommendations that strengthen future performance.

The job also serves as a cross-functional partner and platform expert, collaborating with planning, analytics, creative, digital, and account teams, sharing knowledge with colleagues, and sharing knowledge with colleagues, and responsibly applying new industry practices, technologies, and AI-enabled tools to enhance paid social capabilities.

This role develops and executes paid social strategies that translate business goals, audience insights, and performance targets into effective campaigns across established and emerging social platforms. The position manages end-to-end campaign activation, including setup, quality assurance, launches, pacing, budget oversight, audience implementation, and ongoing optimization to ensure media investments are accurate, efficient, and aligned with approved plans. It analyzes conversion performance, customer journeys, and platform data to identify opportunities for targeting, creative, bidding, and budget improvements, while delivering clear reporting and business-focused recommendations that strengthen future performance.

The job also serves as a cross-functional partner and platform expert, collaborating with planning, analytics, creative, digital, and account teams, sharing knowledge with colleagues, and sharing knowledge with colleagues, and responsibly applying new industry practices, technologies, and AI-enabled tools to enhance paid social capabilities.

• Execute and optimize paid social campaigns — Manage advanced campaign setup, platform implementation, quality assurance, launches, pacing, documentation, and real-time optimization across established and emerging social platforms. Ensure campaign activity is accurate, timely, aligned with approved strategy, and supported by clear documentation of adjustments and decisions.
• Develop paid social strategies and recommendations — Translate client business objectives, audience insights, channel strategies, and performance goals into paid social media recommendations across platforms such as Meta, Tik Tok, Snapchat, Linked In, Pinterest, Reddit, X, and emerging social channels. Recommend targeting approaches, campaign structures, budget allocation, flighting, creative considerations, and key performance indicators that support campaign success.
• Guide paid social campaign planning and activation — Partner with planning, media buying, digital, analytics, creative, and account teams to prepare and activate paid social initiatives. Ensure campaign recommendations align with approved strategies, audience objectives, media investments, measurement frameworks, and overall communication goals.
• Manage audience strategy and platform implementation — Develop audience frameworks including pixel strategies, custom audiences, lookalike audiences, segmentation approaches, remarketing structures, and conversion-focused targeting initiatives. Ensure social platform configurations support campaign objectives, measurement, and optimization…