Sr Dir., Marketing-PCHP

Location:

Mockingbird Towers 4th FLR

Responsible for providing strategic leadership for the development and execution of PCHP's marketing, communications, and public relations strategy to promote member, provider, staff, and community engagement.

• Bachelor's degree in business administration, communications, journalism, marketing, public relations or related discipline required.
• Master's degree in business administration, healthcare administration, marketing or related discipline preferred.

• Seven (7) years of experience in healthcare sales, marketing, and member experience required.
• Five (5) years of leadership experience.
• New product development, positioning, and start-up experience required.
• Marketing segmentation experience required.
• Experience with Texas Medicaid or Medicaid Managed Care preferred.
• Bilingual speaking ability preferred.

• Eight (8) years of experience in a comparable position working in Texas Medicaid or Medicaid Managed Care may be considered in lieu of a bachelor's degree.

• Excellent verbal and written communication skills including the ability to communicate effectively and professionally across disciplines and with a variety of constituents as well as the ability to articulate complex information in understandable terms.
• Exceptional networking and negotiation skills.
• Strong public speaking and presentation skills.
• Demonstrated ability to coach and influence for results.
• Strong interpersonal and conflict resolution skills with the ability to establish and maintain effective working relationships with diverse groups across and beyond the organization.
• Strategic thinking and long-range planning skills with the ability to lead major organizational initiatives, accomplish results, and achieve measurable outcomes or goals.
• Ability to work in challenging situations involving competing interests, and high level-interdisciplinary groups.
• Excellent time management and organizational skills with the ability to manage multiple demands and respond to rapidly changing priorities.
• Strong analytical and problem-solving skills.
• Knowledge of Texas Medicaid (STAR, STAR Kids/CHIP) program, National Committee for Quality Assurance (NCQA), the Uniformed Managed Care Contract, and the Uniform Managed Care Manual.
• Sound business acumen.
• Proficient Microsoft Office and computer skills.

• Employs data-driven strategies and tactics to achieve organizational goals and objectives related to membership growth & retention, community engagement, as well as member, provider, and employee engagement across current and future lines of business.
• Works collaboratively across the organization (e.g., Strategy, Member Services, Provider Relations, Quality, Healthcare Services and others) to facilitate effective communication with constituents, achieve organizational goals, and ensure compliance with contractual and regulatory marketing guidelines.
• Develops and implements the strategic marketing and communications plan to meet PCHP's business goals to include earned media, social media, web, e-news, email, video, internal communication, collateral, events and sponsor ships.
• Analyzes data and trends to measure growth, engagement, ROI, and effectiveness of strategies, tactics, and initiatives. Uses data and analyses to develop plans/budgets and inform strategic decisions.
• Engages in data-driven decision making; adjusts plans, initiatives, and activities based on data insights to accomplish goals.

• Develops, implements, and measures initiatives to achieve goals related to membership growth. Monitors monthly metrics, disseminates information, and adjusts activities as needed to reach…