Director of Sponsorship Activations

# Director of Sponsorship Activations## •### @dallasmavs

Posted on 2/18/2026
• Full-time##

Job Description
** POSITION SUMMARY
** The Director of Sponsorship Activations oversees high-value partner relationships, drives incremental revenue through renewals and upsells, and ensures best-in-class delivery of all contractual assets while staying true to the Dallas Mavericks brand and core values.

This position serves as a senior activation leader and cross-functional connector, managing people, processes, inventory, and performance measurement across the full partnership lifecycle. The Director collaborates with clients and internal stakeholders to drive satisfaction, renewals, and long-term relationship growth.
** KEY RESPONSIBILITIES
**** Partnership Strategy, Execution & Implementation
*** Lead the strategy and execution of corporate partnership activations across all platforms including arena, digital, social, community, content, hospitality, and experiential assets
* Develop a deep understanding of partner business goals and proactively deliver activation strategies that drive value, performance, and renewal
* Serve as senior point of contact for assigned key partners, ensuring flawless execution, exceptional service, and high retention rates
* Oversee fulfillment of all contractual assets, ensuring accuracy, timeliness, and compliance with NBA guidelines and arena restrictions
* Work Dallas Mavericks home games and special events, including nights, weekends, and holidays, to execute and monitor partner activations
** Account Renewal, Growth & Inventory Optimization
*** Lead renewal strategy for assigned corporate partners by aligning performance with partner objectives and KPIs
* Identify upsell opportunities that strengthen existing partnerships and support long-term renewals
* Partner with Business Solutions, Marketing and Analytics to support renewal discussions, asset optimization, and deal structuring
* Utilize research, fan data, and performance insights to refine activations, reposition assets, and demonstrate proof of performance
** Partner Relationship Management & Reporting
*** Build and sustain trusted relationships with partners and agency partners through consistent communication and executive-level service
* Lead  partner planning meetings, mid-season check-ins, activation reviews, and renewal-focused strategy sessions
* Deliver comprehensive recaps, performance reporting, and ROI storytelling, including proof-of-performance and renewal support materials
* Plan and execute partner events, promotions, sweepstakes, VIP experiences, and hospitality programs
** Leadership & Team Development
*** Directly manage, coach, and develop the Partnership Marketing team through regular one-on-ones, performance feedback, training, and development planning
* Serve as a real-time resource to troubleshoot challenges, support execution, and elevate team performance
* Oversee onboarding and training of new activation staff, establishing standardized processes and best practices
* Delegate accounts and responsibilities to ensure best-in-class service and professional growth opportunities for team members
** Activation Operations & Cross-Functional Collaboration
*** Centralize and manage the activation calendar, ensuring all deliverables are tracked, communicated, and executed efficiently
* Lead cross-departmental collaboration with Ticketing, Game Operations, Marketing, Digital, Social, Community, Broadcast, Legal, Finance, and Analytics teams
* Ensure activation processes, approvals, and contractual obligations are followed consistently and accurately
* Partner with Business Analytics to support performance reporting, brand exposure valuation, and fan insights
** Sales Integration & CRM Oversight
*** Maintain…