Senior Director of Marketing

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Job Summary

Integrity is transforming the future of Life insurance, and marketing is at the heart of that mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life. In this high-impact role, you will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category.

Job Summary

Integrity is transforming the future of Life insurance, and marketing is at the heart of that mission. As the Senior Director of Marketing, Life, you will serve as the strategic link between Marketing and the Integrity Life leadership team, directly supporting the President of Integrity Life. In this high-impact role, you will guide the creation and execution of marketing strategies that drive growth, deepen advisor engagement, and elevate Integrity’s presence in the Life category.

You’ll lead the development of go-to-market strategies, creative campaigns, and sales enablement initiatives while overseeing a talented team to ensure flawless execution. Beyond execution, you’ll provide executive-level insights, manage budgets, and build partnerships with carrier marketing teams to drive alignment, differentiation, and results.

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Job Responsibilities

• Strategic Leadership
• Partner directly with the President of Life and senior stakeholders to define and align marketing priorities with business strategy.
• Lead the creation and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs.
• Act as a thought partner to executives, presenting recommendations and influencing decision-making.
• Team & Budget Leadership
• Lead, mentor, and develop team members to deliver best-in-class marketing programs that align with Integrity’s vision.
• Oversee marketing budgets for the Life business, ensuring resources are allocated effectively and deliver measurable ROI
• Carrier & Partner Engagement
• Build and maintain relationships with carrier partners and their marketing teams to support product launches, incentives, and advisor engagement initiatives.
• Collaborate with carriers and internal teams to develop sales support materials, training resources, and promotional content.
• Execution & Collaboration
• Manage multiple projects simultaneously, ensuring timely delivery and high standards of quality.
• Collaborate across Creative, Channels, and Marketing Technology teams to ensure campaigns are consistent, effective, and brand-aligned.
• Lead weekly marketing meetings with stakeholders to align on objectives and adjust priorities as needed.
• Sales Enablement & Advisor Engagement
• Design and execute marketing programs, contests, and incentives that drive advisor engagement and product adoption.
• Oversee content creation, including social media, sales materials, presentations, and promotional campaigns.
• Support events and campaigns that strengthen distribution partnerships and elevate Integrity’s Life business.
• Measurement & Market Insights
• Track and measure the effectiveness of marketing strategies, providing insights to optimize performance.
• Monitor competitor activity and market trends to inform strategies and ensure Integrity remains differentiated in the Life category.

• 10+ years of progressive marketing leadership experience in agency or corporate environments.
• Proven ability to lead teams, manage budgets, and deliver results in fast-paced, sales-driven organizations.
• Strong…