Consumer Insights Analyst

Who We Are

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

The Consumer Insights Analyst will support Wingstop's strategic growth agenda by helping generate actionable consumer insights through quantitative and qualitative research. This role is responsible for the day-to-day execution of research projects, including survey programming, data collection management, data analysis, and reporting.

Working closely with the Consumer Insights team and cross-functional business partners, this individual will leverage primary research, syndicated data, and DIY research platforms to answer key business questions and support decision-making across the organization.

The ideal candidate is intellectually curious, detail-oriented, analytically minded, and eager to develop expertise in consumer insights and market research. This role offers the opportunity to gain hands-on experience across a variety of research methodologies and business challenges while contributing to high-impact initiatives.

• Support the execution of consumer research projects from beginning to end, including project setup, fieldwork management, data analysis, and reporting
• Program, test, and launch surveys using platforms such as Qualtrics, Zappi, You Gov, and other research tools
• Monitor fieldwork and data collection to ensure quality, timelines, and sample targets are achieved
• Analyze quantitative survey data and qualitative research findings to identify meaningful insights and business implications
• Develop PowerPoint reports and presentations that summarize research findings in a clear, concise, and actionable manner
• Support custom and turnkey research studies across a variety of business needs
• Assist with ongoing brand health tracking and other recurring measurement programs
• Partner with internal stakeholders across Marketing, Digital, Innovation, Operations, and other functions to support research requests
• Help manage focus groups, online communities, interviews, and sensory/taste testing studies
• Conduct secondary research and competitive analysis to provide additional context and insights as needed
• Maintain research documentation, project files, and insights repositories
• Stay current on consumer insights methodologies, tools, and industry best practices
• Other duties as assigned

• Strong interest in consumer behavior, market research, and data-driven decision making
• Familiarity with quantitative and qualitative research methodologies
• Experience working with survey data and/or qualitative research data
• Ability to analyze data and identify clear,…