Retail Sales Director

Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

We need a modern, data-driven sales leader who understands the digital shelf as well as the physical one. You will own the P&L for our retail channel, driving strategy and expanding our footprint into major national retailers. You deeply understand retail, and you know what makes products and brands rise above the noise in those environments, and you know how to execute the plan.

You will study your retail partners in great depth, understand their goals — from the buyers at HQ to the in-store department — and build scrappy programs to meet our sales objectives while fulfilling the expectations of the retailers.

You will be the bridge between our brand and the customer, and just as importantly, the bridge between Sales and Legal/Finance. You will negotiate complex MSAs, manage forecast accuracy, and build a culture of transparency and high performance.

This position is remote, ideally based near an Axon hub to support collaboration and connectivity. The role requires approximately 50% travel.

• Own the business, not just the relationship.
• Manage the Amazon business end-to-end. Deep dive into inventory health, chargebacks, advertising efficacy, and demand planning.
• Lead contract negotiations for new retail partnerships. Partner closely with Legal to ensure all MSAs are compliant, sustainable, and fully authorized before ink hits paper.
• Move beyond "sell-in." Focus on sell-through, merchandising, and customer education. Use data to justify shelf space.
• Distill complex problems into clear, actionable updates. Whether it's a Slack message or a Q , communication should be cohesive, thoughtful, and executive-ready.
• Foster a psychologically safe, collaborative environment. Stay cool under pressure, assume positive intent, and view feedback as a gift. Lift the team up and serve as a role model.

• 10+ Years of Retail Sales
  
  Experience:
  
  Proven track record managing Amazon (Seller or Vendor Central) AND major brick-and-mortar accounts (Mass, Sporting Goods, Consumer Electronics).
• New Product Introduction Expert:
  Experience launching hardware products into retail. Know the timeline for line reviews, planograms, and marketing support required to make a new launch successful.
• Financial & Legal Acumen:
  Read contracts. Understand terms, margin implications, and the fine print of retail agreements.
• Operational Rigor:
  Self-sufficient. Build decks, run pivot tables, and manage admin independently.

• Competitive salary and 401k with employer match.
• Discretionary paid time off.
• Paid parental leave for all.
• Medical, Dental, Vision plans.
• Fitness programs.
• Emotional & Mental Wellness support.
• Learning & Development programs.
• Snacks in our offices.

Benefits listed herein may vary depending on the nature of your employment and the location where you work.

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

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Axon’s mission is to Protect Life and is committed to the well‑being and safety of its…