Floral Specialist

Description Essential Duties and Responsibilities

• Source, negotiate, and purchase fresh flowers, plants, floral supplies, containers, and related merchandise for all store locations.
• Develop and maintain strong relationships with floral growers, wholesalers, and suppliers.
• Evaluate vendor performance, pricing, product quality, and delivery reliability.
• Negotiate pricing, promotional opportunities, and seasonal purchasing programs.
• Monitor market trends, seasonal availability, and industry pricing to optimize purchasing decisions.
• Ensure timely product availability while minimizing inventory waste and shrink.
• Develop floral merchandising standards and display guidelines for all stores.
• Design and implement seasonal, holiday, and promotional floral programs.
• Create attractive floral displays that drive impulse purchases and enhance the customer shopping experience.
• Standardize merchandising practices while allowing flexibility based on store demographics and sales trends.
• Visit stores regularly to evaluate merchandising execution and provide coaching.
• Ensure compliance with company merchandising standards and brand presentation.

• Forecast floral demand based on holidays, promotions, historical sales, and seasonal trends.
• Monitor inventory levels across all locations to minimize shortages and excess inventory.
• Analyze sales reports to improve assortment and purchasing decisions.
• Develop strategies to reduce spoilage and maximize product freshness.
• Monitor shrink and implement corrective actions to improve profitability.

• Collaborate with Store Directors and Floral Managers to ensure proper product handling and display.
• Develop ordering guidelines and inventory management processes for store teams.
• Coordinate product deliveries and resolve supply chain issues.
• Ensure proper rotation, storage, and care of floral products.
• Support new store openings, remodels, and special events requiring floral displays.
• Analyze department sales, margins, inventory turns, and shrink.
• Develop action plans to improve profitability.
• Recommend product mix adjustments based on sales performance.
• Support promotional planning to drive revenue and increase customer traffic.
• Train store team members on floral care, merchandising techniques, product knowledge, and ordering procedures.
• Develop training materials and merchandising guides.
• Provide ongoing coaching to improve department performance.
• Promote best practices across all locations.

• Ensure floral products meet company quality standards.
• Maintain compliance with food safety and sanitation guidelines where applicable.
• Monitor product freshness and vendor quality standards.
• Ensure stores consistently deliver exceptional customer service within the floral department.

Equal Opportunity Employer

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