Director of Sales and Marketing

Location: Dallas–Fort Worth, TX (HQ-based with travel)

We are a fast-growing startup manufacturing and distributing nicotine pouch products and are looking for a Director of Sales & Marketing to help accelerate growth and expand our customer base.

This is a hands-on role with a 70% sales / 30% marketing focus
, ideal for someone who enjoys building pipelines, being customer-facing, and contributing directly to go-to-market execution in an early-stage environment.

• Drive new business development and manage a growing pipeline of B2B customers
• Build and maintain relationships with distributors, retailers, and strategic partners
• Represent the company at industry trade shows, expos, and customer events
• Collaborate closely with C-level leadership at HQ on sales strategy, pricing, and market expansion
• Support marketing initiatives including trade marketing, product launches, promotions, and brand visibility
• Track sales performance, market trends, and customer feedback to support growth decisions
• Help develop scalable sales and marketing processes as the business grows

• 5–8 years of experience in sales, business development, or commercial roles
• Experience in consumer products, regulated products, or B2B distribution strongly preferred
• Prior exposure to startup or high-growth environments is a plus
• Experience with tobacco, nicotine, or adjacent categories highly desirable
• Proven ability to build relationships, close deals, and grow accounts
• Willingness to travel for trade shows and key customer meetings
• Self-starter mindset with strong communication and execution skills

• Opportunity to help build a business from the ground up
• High visibility role with direct access to executive leadership
• Meaningful impact on revenue and go-to-market strategy
• Competitive base salary + commission/bonus structure
• Long-term growth potential as the company scales