Assistant Manager Lead Generation

Overview

At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform m large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges.

If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment.

Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting-edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at  and on Linked In, X, You Tube, and Facebook.

Welcome to the relentless pursuit of a world that works better for people

Inviting Applications for the role of Assistant Manager Lead /Demand Generation Representative (Outbound Focus)

Role Overview: The Demand Generation Representative is responsible for driving qualified pipeline by procuring effective Prospect meetings through account spread strategy within named accounts, generating multiple stakeholder meetings, and progressing opportunities to Stage 2 qualification for Sales. This role partners closely with Sales Representatives to build deep account penetration through multi-touch, multi-channel outbound campaigns.

Quarterly Benchmarks:

• Prospect Meetings Booked for Sales Directors
• Own Opportunity Progression:
  Coordinate with Sales counterpart to work beyond initial meetings
• Sales Alignment: 100% of opportunities handed over with documented context, pain points, and stakeholder map

• 1. Account Spread & Stakeholder Mapping
• Execute Multi- channel Outbound Campaigns
• Drive multiple meetings/interactions per account to create momentum for Sales
• Design and execute multi-touch outbound campaigns across:
• Cold calling
• Run persona-based and account-based sequences, not generic blasts
• Build and optimize email sequences using:
• Relevant outbound triggers (job changes, funding, tech stack shifts, ERP/CRM upgrades, compliance needs, growth signals)
• Strong hooks tied to role-specific pain points
• Continuously test subject lines, messaging angles

• 4. Calling & Live Prospecting
• Confident cold calling with the ability to:
• Open conversations with value-based hooks
• Handle objections professionally
• Secure meetings with senior stakeholders
• Maintain consistent call activity aligned to target accounts

• 5. Linked In & Data Skills
• Advanced Linked In prospecting:
• Boolean searches
• Account-based lead identification
• Use data scraping and enrichment tools to:
• Build accurate contact lists
• Maintain CRM hygiene
• Identify net-new buying centers
• Act as a trusted partner to Sales Representatives
• Conduct regular syncs with Sales to:
• Share account insights and engagement signals
• Adjust outreach based on deal strategy
• Maintain detailed notes, call summaries, and account intelligence in CRM

• 2–4 years of Demand Gen / SDR / BDR experience in B2B SaaS (Prior experience in ERP, CRM, or enterprise SaaS environments is mandatory)
• Strong understanding of:
• Account-Based Marketing (ABM)
• Buying committees in mid-market or enterprise deals
• Proven ability to:
• Book meetings with multiple stakeholders in the same account
• Progress opportunities beyond initial discovery

• CRM experience (Salesforce, Hub Spot, or similar)
• Data enrichment & scraping tools (Zoom Info, Apollo, Lusha, Clay, etc.)
• Strong written and verbal communication skills

• Highly organized and process-driven
• Curious, consultative, and business-outcome focused
• Comfortable operating in complex, long-cycle sales environments
• Strong ownership mindset and collaboration skills

• Be a transformation leader – Work at the cutting edge of AI, automation,…