Sales Director - Audio Visual, Event Technology

Sales Director Company Overview

Pinnacle Live is a premium, in‑house AV partner. We elevate live event expectations for people and venues who demand better. With an expert balance of big‑picture problem‑solving and boots‑on‑the‑ground execution, we deliver bespoke AV solutions for in‑person, virtual, and hybrid meetings and live events. The most impressive, impactful meeting and events all have the same common denominator: dedicated, determined people working behind the scenes to make it happen.

We’re looking for those people. Pinnacle Live is a Collaborative Crusader. We empower you to tackle tough challenges to deliver unforgettable hospitality and live event experiences.

The Sales Director plays a critical role within the In‑Venue Sales Organization as they will be responsible for driving and managing the sales efforts within their assigned hotel. This position will act as the Pinnacle Live sales leader within the hotel, with a focus on building hotel relationships, surpassing sales goals, and facilitating collaboration among the Pinnacle Live and hotel sales teams.

The Sales Director is highly influential and is responsible for driving the short‑ and long‑term growth and profitability.

• Enforce the Catalyst Sales Process for all hotel leads as directed by the National Director of Sales.
• Responsible for having a deep knowledge of Pinnacle Live’s products and offerings while displaying a passion for learning and understanding new technologies.
• Communicate & collaborate effectively with the Venue Director on day‑to‑day responsibilities, service and client issues, hotel relationships, and management of the Sales Managers if applicable.
• Communicate & collaborate effectively with the National Director of Venue Sales on sales funnel management, sales strategies, and CRM management.
• Represent Pinnacle Live and the hotel during site visits, planning meetings, and pre‑convention and debrief meetings when applicable.
• Hire, manage, and continually develop the Sales Manager staff and ensure they are delivering “Gold Standard” customer experiences throughout the sales process, event execution, and post‑event follow‑up.
• Responsible for generating and revising scope of work, quotes, proposals, and contracts based on the needs of large‑scale hotel leads requiring AV products and services.
• Stay attuned to the Sales Managers’ needs and have an open line of communication for them.
• Stay attuned to the needs of the Hotel Sales Team, keeping an open line of communication for them.
• Coordinate with the Operations department to ensure successful events for our clients.
• Provide and measure accurate revenue forecasts for the sales team and leadership.
• Use creativity and collaboration to explore profitability, revenue opportunities, and client retention.
• Responsible for selling profitable business that aligns with budget expectations, forecasting, reporting to support P&Lefforts and should have a working understanding of how a P&L works.
• Manage accurate and timely billing of events and clients through the sales team.
• Perform other duties as assigned.

Directs team of exempt and non‑exempt personnel in accordance with company policies and applicable federal and state laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, coaching, mentoring, directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

• Experienced and passionate manager; excellent leadership skills
• Highly skilled communicator; exceptional interpersonal and relationship‑building skills
• Highly skilled at project management; proven success working in a fast‑paced environment
• Thrives in fast‑paced environments, is flexible, and able to adapt to changing scenarios
• Problem solver mindset: ability to remove obstacles for clients through strong organizational skills
• Highly skilled customer service mindset: willing to go above and beyond for Pinnacle Live clients
• Ability to work within a fast‑paced and evolving dynamic, welcoming change and navigating conflicting priorities when applicable