Business Development Director; Sales

Overview

Vitality Living is seeking a Business Development Director to join our Vitality Living Preston Hollow Community in Dallas, Texas. The Business Development Director is responsible for building and sustaining the community’s reputation, local market awareness, and professional referral network to drive qualified lead generation and support occupancy growth. Working in close partnership with the Community Sales Director, Executive Director, and department leadership, this role develops and executes strategic outreach, event, and promotional plans that strengthen community visibility, credibility, and referral relationships.

This position leads professional outreach, referral partner engagement, community presence, and reputation-building efforts in the local market. The Business Development Director identifies, initiates, and grows relationships with key professional and community contacts, generates events and campaign strategies that advance leads, and ensures consistent documentation of all activities in the CRM. Additionally, this role serves as sales back-up when needed to ensure a seamless customer experience.

Ultimately, success is measured by increased community awareness, strengthened reputation, and sustained referral pipelines that contribute to occupancy growth.

• Contribute to achieving and exceeding occupancy and revenue targets by driving consistent, high-quality referred lead flow and professional referral conversion.
• Develop and execute 3 to 6 months of business development, outreach, events, and promotional plans that generate community awareness, professional referrals, and qualified leads.
• Build, initiate, and sustain relationships with local professionals, organizations, and community partners to maximize referral opportunities over time.
• Identify referral potential within the local market and maintain targeted engagement strategies with high-value professional contacts.
• Plan and implement lead-advancing events, professional networking functions, educational programs, and community presentations both on-site and off-site in partnership with the Executive Director and Sales Director.
• Conduct business meetings, outreach visits, and networking engagements to establish and expand professional referral networks.
• Coordinate and deliver luncheons, learn-and-present sessions, and educational presentations to professional audiences.
• Generate strategies to solicit and strengthen online reviews and community reputation in partnership with the Executive Director and Sales Director.
• Fully document all outreach activity, referral interactions, prospect engagement, and sales-related activities in the Welcome Home CRM, ensuring transparency and seamless handovers when needed.
• Serve as a sales back-up as directed, supporting prospect engagement, tours, and follow-up to ensure uninterrupted customer experience.
• Participate in the Daily Alignment Meeting as directed by the Executive Director, ensuring referral activity, outreach engagement, and professional relationship efforts are represented and aligned with sales pipeline priorities.
• Contribute as a critical member of the community leadership team by ensuring outreach, referral, and sales goals are aligned with the community’s overall objectives, including occupancy strategy.
• Collaborate closely with the Community Sales Director to align referral generation efforts with pipeline needs, customer narratives, and sales priorities.
• Serve as a key data collector for competitive SWOT and qualitative market comparisons by participating in competitive visits with the Executive Director as directed, ensuring up-to-date market intelligence informs outreach and positioning strategies.
• Create compelling customer and professional-facing narratives that clearly articulate why the community is the best choice, supporting both referral partner confidence and prospect engagement.
• Monitor and evaluate outreach, referral, and event effectiveness, adjusting strategies based on performance data and local market dynamics.
• Represent the community at professional associations, networking events, and community functions to strengthen brand presence,…