Field Application Engineer; FAE

Job Details

Kele Inc. was founded in 1983 and is a leading distribution and solutions partner with national reach and a global presence. The company delivers millions of in‑stock parts from more than 300 brands to drive automation and efficiency in nearly every type of facility, from office towers and factories to data centers and hospitals. Kele’s goal is to empower progress for maintenance managers, engineers, contractors, and others building the future.

Their core strengths include rapid logistics, technical expertise, and a solutions‑first mindset. The role is based in Dallas, TX 75238.

Field Application Engineer (FAE) – results‑oriented and collaborative professional who manages a defined portfolio of products and manufacturer relationships. Responsibilities include driving product‑level strategies to increase revenue, improve profitability, and support the sales organization.

• Develop and execute product line strategies that align with organizational goals and sales initiatives.
• Manage lifecycle planning, portfolio positioning, and cross‑selling initiatives for assigned products.
• Monitor industry trends, customer needs, and competitor offerings to adjust positioning and strategy.
• Lead strategy and execution for a portfolio of industrial instrumentation products, ensuring alignment with company growth objectives.
• Identify opportunities to expand instrumentation offerings and strengthen position with key vendor partners.
• Own day‑to‑day relationships with assigned manufacturers and suppliers.
• Negotiate pricing, programs, rebates, and marketing funds to optimize value and margin.
• Coordinate communication between suppliers and internal teams to ensure alignment of strategy and execution.
• Collaborate with key vendors on joint business planning, focusing on driving adoption and market share across instrumentation categories.
• Attend distributor meetings hosted by key vendors to represent Kele Industrial Automation.
• Partner with the sales team to provide product training, resources, and expertise that drive revenue.
• Serve as the product subject matter expert (SME) to support opportunity development and customer acquisition.
• Collaborate with sales leadership to identify and close product‑related performance gaps.
• Partner closely with field sales teams on customer engagements, including joint sales calls and application‑based solution development.
• Provide guidance on product selection for a wide range of industrial applications.
• Serve as a key resource for complex instrumentation opportunities, translating customer requirements into effective solutions.
• Work with the marketing team to support the development and execution of campaigns for assigned product lines.
• Contribute to content creation, promotional strategies, and messaging to elevate product awareness and demand.
• Participate in trade shows, webinars, and events as a product SME.
• Conduct product training sessions for internal sales teams and external customers.
• Develop tools, guides, and resources to enable team proficiency and confidence in product‑related discussions.
• Lead the development of foundational industrial instrumentation training as part of onboarding for new sales team members.
• Deliver ongoing education to improve sales team competency across core instrumentation categories and applications.
• Ensure adherence to standardized processes for product launches, supplier onboarding, and marketing execution.
• Provide input into operational improvements and best practices for product management.

• Bachelor’s degree in Engineering, Industrial Distribution, or related field.
• Strong analytical and strategic thinking skills with a focus on execution and outcomes.
• Excellent communication, negotiation, and interpersonal abilities.
• Experience working in cross‑functional environments and managing competing priorities.
• 5+ years of experience working with industrial instrumentation products or related technical solutions.
• Demonstrated ability to apply technical product knowledge to real‑world customer applications.
• Experience supporting sales teams through training, customer engagement, and solution development.