Sales Representative​/Key Accounts

Reporting to the National Sales Manager, the Sales Representative / Key Accounts is responsible for driving commercial growth, maximizing distribution opportunities, and expanding strategic accounts within the Dallas region and the broader Texas retail market
.

The role focuses on developing new business while managing and growing an assigned customer portfolio that may include retail chains, wholesalers, independent stores, distributors, and selected industrial clients
, depending on market needs.

This position requires a strong hunter mentality
, excellent relationship‑building skills, and the ability to develop tailored commercial strategies in a competitive B2B and B2R (business‑to‑retail) environment.

• Proactively identify and secure new business opportunities in the retail and wholesale sectors across the Texas territory
• Manage the full commercial cycle: prospecting, needs assessment, proposal development, negotiation, closing, and account follow‑up
• Build and maintain long‑term relationships with retail buyers, purchasing managers, distributors, wholesalers, and key decision‑makers
• Expand product placement and improve distribution across assigned retail channels and market segments
• Develop regional sales strategies aligned with market demands, customer insights, and competitive dynamics
• Implement customer‑specific commercial programs, promotional activities, and point‑of‑sale initiatives to increase brand presence and sell‑through
• Analyze market data, customer performance, and sales trends to identify opportunities for growth and improvements
• Collaborate with marketing, supply chain, finance, and operations to ensure product availability, accurate pricing, and strong service execution
• Prepare and maintain accurate sales forecasts, pipeline reports, and account plans
• Deliver exceptional customer service, addressing issues proactively and offering solutions that support long‑term retention
• Achieve or exceed revenue, distribution, and profitability targets
• Travel as required to visit customers, attend meetings, and participate in industry events

• Bachelor’s degree in Business, Marketing, Sales, or a related fiel
• Minimum 5+ years of B2B or B2R sales experien, ideally within sectors such a
• Retail and wholesale distributi
• Industrial supplies or hardware / ferretero / industri
• Food manufacturing / food ingredien
• Proven success developing new accounts and growing existing customer
• Experience selling to retail chains, regional buyers, wholesalers, distributors, and purchasing department
• Strong prospecting, negotiation, and closing skills with a demonstrated track record of revenue growt
• Advanced proficiency in English and Spanish (written and spoken
• Experience working with CRM and ERP systems (SAP preferred
• Strong organizational skills, analytical thinking, and a high degree of autonom