Sales Enablement & Marketing, Director

SALES ENABLEMENT & MARKETING DIRECTOR

ENERGY Transportation Group is seeking a strategic, results-driven Sales Enablement & Marketing Director to lead a cross-functional charter spanning pre‑sales engineering, product management, CRM operations, and marketing. This is a high‑impact role for a professional who thrives at the intersection of technology, business development, and go‑to‑market execution.

The ideal candidate brings both technical depth and commercial acumen, enabling our organization to win new business, launch compelling products, and build scalable revenue infrastructure.

Reporting to the EVP of Sales, this role will partner closely with Sales, Operations, Customer Experience, IT, Finance, and Executive Leadership to drive commercial effectiveness and support ENERGY's growth objectives.

• Provide technical sales support throughout the sales cycle, including RFP evaluation and strategy review, solution design, pricing support, and customer onboarding, working cross‑functionally with Sales, Operations, Customer Experience, IT, and Finance to improve win ratios and deliver an exceptional client experience.
• Develop and maintain sales enablement tools, resources, and processes that improve sales effectiveness, accelerate revenue growth, and support strategic business development initiatives.
• Support the development of customer presentations, proposals, value propositions, and sales materials that clearly communicate ENERGY's differentiators and capabilities.
• Monitor and report on key commercial performance indicators, identifying opportunities to improve sales effectiveness and customer engagement.

• Design, develop, and deploy CRM infrastructure to support sales processes, pipeline management, business development, and customer lifecycle tracking, ensuring seamless integration with existing tools and workflows.
• Serve as the business owner for CRM strategy and governance, ensuring systems and processes support scalable growth and operational excellence.
• Manage ongoing CRM operations including data governance, user adoption, process automation, reporting dashboards, and continuous improvement initiatives.
• Develop reporting and analytics frameworks that improve sales visibility, forecast accuracy, customer insights, and decision‑making.

• Gather market intelligence, customer insights, and competitive data to support strategic decision‑making and business growth initiatives.
• Support the development and refinement of service offerings, pricing strategies, target segmentation, and go‑to‑market plans.
• Evaluate industry trends and emerging opportunities to strengthen ENERGY's competitive position and identify areas for growth.
• Partner with operational and commercial leaders to align customer needs, market opportunities, and organizational capabilities.

• Craft and refine value positioning for services and solutions, ensuring messaging resonates with target audiences and clearly differentiates ENERGY from competitors.
• Develop and execute integrated content strategies spanning case studies, white papers, sales collateral, presentations, customer success stories, social media assets, and thought leadership content.
• Plan and execute integrated marketing and sales campaigns aligned with business objectives and growth initiatives.
• Support lead generation, customer engagement, brand awareness, and market presence through targeted marketing programs.
• Measure and report on campaign performance, lead generation effectiveness, and marketing return on investment.

• Lead cross‑functional initiatives that support commercial growth, customer experience, and organizational effectiveness.
• Collaborate with stakeholders across Sales, Operations, Customer Experience, IT, and Finance to ensure alignment and successful execution of strategic priorities.
• Present recommendations, business cases, and commercial insights to senior leadership.
• Act as a change agent by promoting process improvement, innovation, and adoption of best practices across the organization.