Director Area Independent Living Sales - FL
Listed on 2026-07-04
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Sales
Director of Sales, Area Manager, Business Development, CRM System
Community
Texas Support Center
Address3501 Olympus Boulevard
Dallas, Texas 75019
$-$+ Annual
Lead Sales. Drive Occupancy. Shape Growth Across Communities.At Lifespace Communities
, sales leadership is more than hitting targets, it’s about creating meaningful connections, building high-performing teams, and helping residents confidently choose their next chapter. We’re looking for a strategic, results-driven Director Area Independent Living Sales to lead sales performance, occupancy growth, and Independent Living expansion across multiple communities.
If you are a proven multi-site sales leader with deep senior living expertise who thrives on coaching teams, driving revenue, analyzing markets, and creating strategies that deliver measurable growth, this is your opportunity to make a direct enterprise-wide impact.
What You’ll DoAs the Director Area Independent Living Sales
, you will serve as a key sales leader responsible for driving occupancy, revenue growth, and sales excellence across assigned Lifespace Communities.
- Develop and execute regional sales strategies to achieve or exceed occupancy and revenue targets for Independent Living (IL) communities
- Partner with, mentor, and support Community Sales Directors to strengthen pipeline health, improve performance, and elevate sales execution
- Analyze market trends, competitive positioning, pricing, and occupancy performance to identify growth opportunities
- Drive lead generation, referral development, tours, and sales conversion strategies across multiple communities
- Collaborate with Executive Directors, Sales Leaders, Marketing, Operations, and Finance to align sales efforts with business goals
- Evaluate and optimize pricing strategies to maximize market competitiveness and revenue outcomes
- Lead regular sales reviews, performance discussions, and strategic planning sessions
- Utilize CRM tools and reporting to monitor KPIs, identify trends, and implement action plans
- 8–10+ years of senior sales leadership experience, ideally across multi-site or regional operations
- Direct experience in CCRC/Life Plan communities with strong knowledge and experience selling Life Plan models, Type A and Type B contract sales
- Proven success driving occupancy, revenue, and sales performance across multiple communities or regional markets
- Deep understanding of IL sales strategy, consultative selling, and long-cycle decision-making within senior living
- Strong expertise in market analysis, pricing strategy, competitive positioning, forecasting, and sales pipeline management
- Experience coaching, mentoring, and developing high-performing Community Sales Directors or similar sales leadership teams
- Proficiency with CRM systems (Salesforce or similar) and Microsoft Office tools
- Bachelor’s degree in business, Marketing, or related field preferred
This is a high-impact leadership role where your expertise in CCRC/Life Care sales, occupancy growth, and multi-community sales leadership will directly influence revenue performance and Independent Living success across Lifespace Communities.
If you are a high-performing senior living sales leader with deep Life Plan / Type A / Type B contract experience and know how to build momentum, coach teams, and drive results, we’d love to meet you.
Equal Opportunity Employer#J-18808-Ljbffr(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).