Vice President Sales, Sand State-West Region

Vice President Sales, Sand State-West Region Make a SPLASH with Latham Pool Products!

At Latham Pool Products, we don’t just make swimming pools; we create opportunities for backyard dreams to come true. As the leading manufacturer in North America, Australia, and New Zealand, we are committed to delivering innovation, quality, and sustainability in everything we do. We believe in building an environment where everyone can thrive. That is why we offer:

• A culture of integrity, collaboration, and respect.
• Comprehensive benefits for you and your family.
• Opportunities for growth, mentorship, and skill development.

A little about the position:

Job Summary

The Vice President of Sales, Sand States is responsible for leading and executing the sales strategy across the Sand States West Region (Texas, Arizona, Nevada and California). The executive will drive revenue growth, expand market share, strengthen customer relationships, and build a high-performing sales organization aligned with the company’s broader business objectives. The role requires strong commercial leadership, disciplined sales management, and the ability to partner cross-functionally to deliver profitable growth across diverse markets and customer segments.

Leads a team of sales professionals within their respective markets and develops strong relationships with builders, dealers, and homeowners to grow market share. Partners with Sales Strategy and Sales Operations to align strategy and execution with broader company objectives.

Some of

What You Will Do:

• Develop and execute a regional sales strategy for the Sand States territory that supports revenue, margin, and market share goals.
• Lead, coach, and develop a high-performing sales team, including regional sales leaders and field sales professionals.
• Establish clear sales objectives, performance expectations, and accountability measures across the Sand States.
• Drive disciplined pipeline management, forecasting accuracy, and territory planning to support predictable business performance.
• Build and maintain strong relationships with key customers including dealers, distributors, home builders and strategic partners.
• Identify market opportunities, competitive trends, and customer needs to refine go-to-market strategies and accelerate growth.
• Partner closely with marketing, operations, finance, customer service, and product leadership to improve sales effectiveness and customer experience.
• Work closely with Operations to ensure on time delivery execution, align customer commitments with operational capabilities, and support a high-quality customer experience.
• Partner with Marketing to drive awareness, strengthen regional branding, align messaging, support lead generation, and enhance market visibility across the Sand States territory.
• Monitor performance metrics and implement corrective actions as needed to ensure attainment of sales targets.
• Oversee pricing strategy, dealer and partner programs, and commercial incentives to drive profitable growth and strengthen channel relationships.
• Travel throughout the assigned geography to support customer engagement, team development, and business growth initiatives.

• Bachelor’s degree in Business, Marketing, Sales, or a related field required; MBA or advanced degree preferred.
• 15+ years of progressive sales leadership experience, including significant responsibility for multi-state or regional sales performance.
• Proven track record of achieving or exceeding revenue targets and leading high-performing sales organizations.
• Strong experience in strategic planning, forecasting, pipeline management, and sales process improvement.
• Demonstrated ability to lead transformational change, including driving sales force effectiveness, process improvement, organizational alignment, and adoption of new commercial strategies.
• Demonstrated success in building customer relationships, negotiating complex agreements, and expanding market presence.
• Ability to analyze sales data, market dynamics, and competitive activity to guide strategic decision-making.
• Excellent communication, leadership, and…