Director, Military and Regional Accounts

# Job - Director, Military and Regional Accounts Texas Dallas , Texas Posted 2 days agoFull timeJR
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Apply Watch Help  transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.##

Job Description
** Job Title
** Director,Military and Regional Accounts
*
* Location:

** Dallas, Texas
** Level:
** L4
* * About Diageo:
** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!
** Purpose/Scopeof Role:
** The*Director Military and Regional Grocery & Package Liquor
** is*accountable for achieving the overall FY Plan within the assigned customer base. Responsibilities encompass developing and executing annual customer plans for designated accounts. This role leads Diageo's sales efforts, ensuringdeliveryof annual NSV, profit targets, share goals, tactical priorities, and advancingpeopledevelopment. The Director maximizes the performance of Diageo’s total portfolio ofbrands withinthedesignated accounts through the execution of priority sales levers, including distribution, availability, assortment, pricing, promotion, visibility, merchandising, and execution excellence to deliver sustainable growth and outstanding customer experiences.
** Responsibilities:**
* ** Strategic Leadership:
** Develop and execute theGlobal

Military(Spirits + Beer) & Regional Grocery/Package Liquor (Beer Only) strategies, shaping the annual planning process across key customersoperatingacross multiplemarketsin the US and abroad (Military). Lead the alignment of growth objectives, innovation priorities, and category expansion opportunities.
* ** Customer Relationship& Business Management:
** Build and nurture enduring relationshipswitheach customer grounded in a deep understanding oftheirbusiness modelsand priorities that positionusas the supplier of choice and trusted partner, delivering exceptional customer experiences, creating shared value, and identifying opportunities for long-term growth.  Negotiate and implement joint business plans with HEB(and Publix as a secondary JBP potential account).This Director role will havethe Military (spirits) channel and it’s four branches as a direct call point responsibility while managing 4 Key Account Managers who will be responsible for Military (beer) andkeyregional accounts including but not limited to Publix, HEB, Food Lion,Wegmans,Stater Bros,Bev Mo/Go Brands, Hannaford,ABC, SEG,Raleys,Win Co Foods,etc...
* ** Team Leadership:
** Lead and develop a team of4direct reports. Two NAMs covering Costco regions (East/West) and one covering Sam’s Club and BJ’s Wholesale Club. This role will require a hands-on leader whosetsa high bar, leans into coaching, and builds a true performance-driven culture.

You’llbe expected to elevate capability, sharpen commercial instincts, and actively grow the next generation of NAM talent. The team will look to you for clear standards, real-time feedback, and the structure needed to win consistently.
* ** Cross**‐
** Functional& Distributor

Collaboration:

** Work closely with Performance Management, Chain Development, Shopper Marketing, Category Development, Revenue Management,Supply,Region Field Teams, Military Brokerandboth spirits and beer distributor partners todrive alignment andensure cohesive,best‐in‐class execution across theassignedaccounts. Maintain strong connectivity withkeyretailers.
* ** Market Presence:
** Maintaina strong market presence, staying close to key customers(retailer,brokeranddistributor), competitors, and consumers (the 3 C’s), with travel estimated at40-50%.
* ** Execution Excellence:
** Ensure this team works closely with our…