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Associate Director - Service Line Sales Executive – Software Engineering Group, Communications

Job in Dallas, Dallas County, Texas, 75215, USA
Listing for: Cognizant
Full Time position
Listed on 2026-07-26
Job specializations:
  • Sales
    Business Development
Salary/Wage Range or Industry Benchmark: 98000 - 154000 USD Yearly USD 98000.00 154000.00 YEAR
Job Description & How to Apply Below
Position: Associate Director - Service Line Sales Executive – Software Engineering Group, Communications [...]

Location:

Dallas, TX or East Coast - Flexible About Cognizant

Cognizant is one of the world’s leading AI Builder and technology services providers, bridging the gap between AI investment and enterprise value by building full-stack AI solutions for our clients. Our deep industry, process and engineering expertise enables us to build an organization’s unique context into technology systems that amplify human potential, drive tangible outcomes and keep global enterprises ahead in a fast-changing world.

Cognizant’s unwavering focus on our clients is led by over 357,600 associates, who deliver services and solutions tailored to specific industries and the unique needs of the organizations we serve.

Overview

In this role, the SLS (Service Line Specialist) will focus on Software Engineering Group (SEG) which covers key offerings such as AI led Software Product Engineering and Development, AI led Application Modernization, AI led IT Operations (Zero Ops) and AI led Quality Assurance Services. He or she will focus on growing revenue, bookings and operating margin in assigned portfolio of accounts with business development and sales responsibilities including identifying, qualifying and closing new business opportunities within SEG, Communications and Media.

The position also requires working with and leveraging a top-notch client leadership team. The individual will also be developing strategies and tactics for further penetrating the account in addition to cross selling Cognizant’s emerging services. The SLS will collaborate with the Client Partners in achieving “trusted advisor” status and have a mix of strategic and tactical management experience.

Key Responsibilities
  • Lead and champion Cognizant’s SEG offerings in market
  • Set the go to market and growth strategy for SEG in assigned portfolio
  • Collaborate across multiple practices and offerings
  • Work closely with Client Partners, solutioning and delivery and overall team to develop client strategy and transformation roadmap
  • Provide subject matter expertise and own lead generation, pipeline management, proposal development and overall solution
  • Execute and manage the account plan within function/specialism in collaboration with the Markets team
  • Client Relationship Management; engage with CXO, VP and Director level clients
  • Lead pursuits as a pursuit owner to close new and expansion opportunities related to their sales specialisms, working closely with Client Leadership Team
  • Respond to and deliver on client requests; responds to RFP’s
  • Engage the relevant internal Cognizant practices teams and service lines team for developing solutions.
  • Create and present account Pipeline ; Q  presentations and executive status reports
  • Experience developing opportunity pipelines, qualifying high priority deals, and winning new business in line with agreed targets (revenue as well as total contract value)
  • Experience closing sales with a specific emphasis on growing sales. Specifically, win new deals in customer account per pre-agreed targets.
  • Proven leadership qualities such as conflict/issue resolution, strategic and critical thinking and ownership, particularly with highly diverse teams.
  • Ability to work collaboratively in a highly matrixed environment.
Required Experience
  • Consistent record of growing a business successfully over the years through strong client relationships and a strategy tailored to client context and business goals
  • Strong software product engineering, digital / App Modernization, Application Maintenance and quality engineering sales background
  • Able to engage COO-level and COO-1 level executives in large deal, solution, transition, and transformation shaping discussions
  • Effectively communicates with stakeholders at all levels including COO, LoB Owners, and his/her direct reports
  • Communications and Media Domain– Solid understanding of the Communications and Media industry domain and trends.
  • Excellent communication and facilitation skills
  • Demonstrated strong leadership skills, particularly with highly diverse teams
  • 5+ years of experience in a senior-level application services seller with good knowledge and prior experience and a strong track record in selling digital / cloud / AI…
Position Requirements
10+ Years work experience
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