Business Development Representative

Business Development Representative

Amazing career moments happen here.

Transforming the insurance industry is ambitious, we know. That's why at Applied, we're building a team that shows up every day ready to learn, willing to try new things, and driven to deliver innovative software and services that make us indispensable to our customers – all within a culture built on values that make us indispensable to each other too. With 40+ years of experience in the Insurtech game, we're not just redefining what's achievable, we're creating a place where amazing career moments are made possible.

Applied Systems, Inc., a worldwide leader in insurance technology, is currently searching for a Business Development Representative (BDR) at Applied Systems, you will play a strategic role in driving growth by proactively engaging with potential clients. Your primary responsibility will be outbound prospecting through multi-touch outreach (calls, emails, and Linked In) to identify and qualify high-potential leads. Working closely with the sales team, you will be a key player in strategic outreach efforts and help generate opportunities that are aligned with the broader sales and growth goals of the organization.

The role requires a proactive, results-driven, and organized individual who thrives in a fast-paced environment and is passionate about helping insurance agencies transform their operations with cutting-edge technology solutions.

• Execute high-volume, multi-channel outreach strategies to consistently generate and engage net-new prospects.
• Identify, target, and create qualified opportunities through proactive outbound prospecting aligned to ICP and strategic segments.
• Qualify opportunities through early funnel stages, ensuring alignment to criteria and readiness for deeper discovery or demo.
• Apply structured, multi-touch outreach cadences across channels and continuously refine based on engagement data and outcomes.
• Personalize outreach using account context, industry insights, and prior engagement signals to improve response and conversion rates.
• Maintain accurate and timely CRM documentation, ensuring visibility into pipeline, activities, and progression.
• Collaborate closely with sales to ensure smooth handoff, clear context, and strong conversion from BD-sourced opportunities.
• Track performance against activity and pipeline KPIs, proactively adjusting approach to meet monthly targets.
• Synthesize prospect feedback to refine messaging, targeting, and outreach strategies.

• Minimum 1 year outbound sales development or business development experience, preferably in B2B or SaaS sales, with proven track record of generating qualified opportunities.
• Minimum 1 year cold calling, email outreach, and Linked In prospecting.
• Experience working in a strategic sales development role, collaborating closely with Sales teams to drive pipeline growth.
• Associate's Degree (AA) required. Focus in Sales, Business Administration, Marketing, or related discipline preferred.
• Bachelor's Degree in Professional Sales, Business, or related discipline preferred.

Knowledge, Skill & Abilities

• Excellent verbal and written communication skills with the ability to craft tailored, compelling outreach messages.
• Strong phone presence and the ability to confidently engage with decision-makers.
• Experience using CRM systems to track and manage leads, interactions, and sales activities.
• Strong organizational skills with the ability to manage multiple outbound campaigns and follow-up activities at once.
• Ability to prioritize tasks effectively and meet deadlines in a fast-paced, high-pressure environment.
• Highly motivated, driven, and goal-oriented with a strong desire to meet and exceed performance targets.
• Resilient and able to handle rejection while remaining focused and persistent in outreach efforts.
• Knowledge of industry:
  Familiarity with our industry and market (insurance, SaaS, technology, etc.) is a plus but not required.
• Comfortable with sales and marketing tools such as live chat.
• Comfortable using a variety of digital tools, including email, chat, video conferencing, and collaboration platforms.
• Familiarity with online research tools to better understand prospect needs and backgrounds is a plus.
• Familiarity with inbound sales methodologies or Lead Qualification frameworks is preferred.

Key Performance Outcomes

• Qualified leads are generated and passed to sales based on agreed-upon criteria, ensuring consistent lead quality and volume.
• Sales pipeline is actively supported through outreach-qualified leads that progress through defined funnel stages.
• Prospects are engaged and nurtured through timely, relevant, and personalized outreach sequences, resulting in increased meeting conversion rates and brand awareness.
• Sales team is supported through regular collaboration, including sharing of insights, feedback loops, and alignment meetings, resulting in improved lead-to-opportunity conversion.
• Strategic outreach campaigns are executed…