Regional IL Sales Director

Position

Description:

Leadership & Functional Oversight

• Provide functional (dotted-line) leadership to Sales & Marketing Directors at assigned communities, ensuring alignment with corporate sales standards and goals.
• Coach Independent Living (IL) sales teams on best practices in relationship selling, closing techniques, CRM utilization, lead management, and pipeline development.
• Model Forefront Living's values of Diversity, Integrity, Stewardship, and Compassion in all interactions with teammates, residents, families, and external partners.

• Drive IL occupancy through targeted strategies that increase lead volume, improve conversion rates, and optimize the customer experience.
• Conduct monthly performance reviews, analyzing sales metrics, trends, and outcomes to develop data-driven recommendations and action plans.
• Support communities in evaluating and executing IL marketing plans that maximize revenue and market penetration.
• Ensure consistent use of CRM tools and accurate documentation of sales activity, leads, and customer interactions.

• Monitor IL marketing budgets in collaboration with community leadership and corporate partners.
• Identify competitive opportunities and maintain knowledge of local market conditions, industry trends, and competitor activity.
• Collaborate with corporate marketing to implement plans, campaigns, events, and promotional strategies that elevate Forefront Living’s brand presence.
• Encourage and support creative, community-specific initiatives to drive awareness and engagement.

• Partner with the Corporate Director and Healthcare Sales & Marketing Director in the development of annual budgets and projections.
• Work closely with community operations, customer service, and other departments to resolve customer needs and support inquiry-to-move-in success.
• Facilitate open communication and strong working relationships across all levels of the organization.

• Travel regularly to Forefront Living locations.
• Perform other duties as assigned to support organizational needs.

• Bachelor's degree in Sales, Marketing, Business Administration, Health Administration, or related field preferred.
• Five years of senior living, healthcare, business development, or related sales leadership experience in a multi-site system (entry-fee sales experience preferred).
• Demonstrated expertise in senior living or healthcare markets, including customer needs, sales cycles, and competitive positioning.
• Strong technical and documentation skills, including proficiency with Microsoft Office and CRM systems.
• Valid driver's license, clean driving record, reliable transportation, and current auto liability insurance.
• Ability to maintain professionalism and stable disposition when working with residents, families, and staff.
• Strong analytical, problem-solving, and organizational skills with the ability to manage multiple priorities.
• Excellent verbal and written communication skills; able to influence and lead without direct authority.
• Ability to handle confidential information with discretion and sound judgment.
• Commitment to service excellence and continuous improvement.
• Ability to meet physical demands and comply with safety policies, Employee Responsibilities, and the Resident Bill of Rights.

• Strategic sales leadership and ability to influence outcomes through coaching and collaboration.
• Strong communication and customer service skills.
• Demonstrated proficiency with Microsoft Office and other business software.
• Ability to work independently, establish priorities, and adapt to changing conditions.
• Ability to build and maintain effective relationships and professional networks.
• Capacity to acquire new knowledge and perform increasingly complex tasks.
• Ability to document work accurately and in a timely manner.
• Ability to maintain confidentiality and exercise sound judgment.