Account Manager - Generalist

Account Manager

Responsible for enterprise-level business development and B2B partnership management for ACU Dallas. The Account Manager will champion specific workforce development products, targeting corporate accounts, healthcare networks, military/government installations, and sports organizations to drive enrollment growth.

Position Location:

Remote plus Travel

The key principles of this job are to:

• Support ACU's Mission:
  Educate students for Christian service and leadership worldwide.
• Support ACU's 21st Century Vision:
  To position ACU as the premier university for the education of Christ-centered global leaders.
• Support the Core Values of ACU Dallas:
  Innovate, Empower, Develop, and Grow.

Vision:
Imagine helping executive leaders across major industries solve their acute talent shortages, upskill their workforce, and develop values-driven leaders. In this role, you won't just be selling degree programs; you will serve as a respected strategic partner to organizations within specialized verticals. By aligning ACU's robust online portfolio with the needs of corporate, clinical, public-sector, and athletic work forces, you will make a meaningful impact on adult learners, their organizations, and the broader communities they serve.

Major Responsibilities:

• Sales, Negotiation & Enterprise Business Development
• Client Relationship & Lifecycle Management
• Product Leadership & Strategic Alignment
• CRM & Operational Excellence

Vertical Market Focus Areas

• Business & IT:
  Partnering with tech firms, financial institutions, and corporate enterprises to offer workforce upskilling in cybersecurity, data analytics, MBA programs, and organizational leadership.
• Healthcare:
  Partnering with hospital systems, clinical networks, and public health organizations to build pathways for BSN, MSN, Healthcare Administration, and clinical leadership development.
• Military & Government:
  Partnering with defense commands, veteran associations, state/local agencies, and municipal departments to provide specialized public administration, emergency management, and leadership pathways.
• Sports & Athletics:
  Partnering with professional franchises, collegiate athletic departments, school sports associations, and fitness enterprises to promote sports management, coaching, and athletic administration programs.

Major Responsibilities & Essential Duties

• Sales, Negotiation & Enterprise Business Development
• Pipeline Generation:
  Proactively identify, target, and secure meetings with key organizational decision-makers—including Chief Human Resource Officers (CHROs), Chief Learning Officers (CLOs), Hospital Administrators, Military Education Officers, and Athletic Directors.
• Account Upselling & Expansion:
  Build and expand existing institutional partnerships by maintaining high-touch rapport, introducing new educational tracks, and identifying multi-departmental upselling opportunities.
• Outreach Strategy:
  Design and execute multi-channel outreach campaigns utilizing networking events, cold outreach, executive sales presentations, and strategic Linked In/social selling.
• Goal Achievement:
  Meet and exceed quarterly and annual enrollment and corporate partnership goals by building high-conversion workforce development pathways.
• Market Intelligence:
  Track industry trends, corporate tuition assistance benefits, and competitor offerings (pricing, discounts, delivery models) to keep ACU's B2B benefits highly competitive.
• Client Relationship & Lifecycle Management
• Institutional Liaising:
  Build long-term, trust-based relationships with corporate partners, acting as the primary executive liaison between the client organization and ACU Dallas leadership.
• Strategic Handoff:
  Bridge the gap between the partner organizations and the university by seamlessly introducing enrolled working professionals to ACU's dedicated enrollment and student success teams.
• Lifecycle Oversight:
  Maintain a bird's-eye view of the corporate student lifecycle to anticipate, mitigate, and resolve roadblocks related to tuition reimbursement, cohort scheduling, or employer billing.
• Outcome Analysis:
  Monitor partner behavior, employee enrollment metrics, and workforce retention data to continually optimize engagement strategies.
• Product Leadership & Strategic Alignment
• Subject Matter Expertise:
  Develop an in-depth, expert understanding of ACU's online academic catalog, understanding exactly how specific degrees align with industry-specific skill gaps (e.g., matching a tech firm's needs with ACU's MS in Information Technology).
• Contract Negotiation:
  Draft, negotiate, and execute formal Memorandums of Understanding (MOUs), cohort agreements, and custom corporate discount structures with partner entities.
• Feedback Loop:
  Collect ongoing feedback from industry partners regarding workforce needs to inform curriculum updates, new certificate designs, and program refinements by the ACU Dallas academic team.
• CRM & Operational Excellence
• Maintain meticulous data integrity in Salesforce, ensuring all leads, accounts, touches, and contract…