Regional Sales Manager

Regional Sales Manager - Buckner Retirement Services

Job Schedule:

Full-Time.

Location:

Hybrid/Travel.

We are seeking a Regional Sales Manager supporting Buckner Retirement Services. As a Regional Sales Manager, you will play an important role in all phases of sales and marketing that meets or exceeds Buckner quality, service, and hospitality standards. Join our team and inspire happiness in the lives of others!

• Train, coach, lead, and develop Sales Directors and teams to achieve and exceed budgeted occupancy and revenue by community and within assigned portfolio across Buckner Retirement Services.
• Drive occupancy growth by monitoring and achieving regional sales and occupancy goals.
• Partner with VP of Sales and Marketing to develop and implement effective strategic marketing plans and sales strategies tailored to community markets while aligning with Buckner’s mission and organizational objectives.
• Partner closely with Executive Directors and community leadership teams to ensure alignment between sales efforts, operational goals, and resident experience.
• Collaborate with Buckner’s corporate marketing team to ensure consistent brand messaging and maximize impact of campaigns, events and advertising.
• Analyze market trends, competitive landscape and local demographics to identify opportunities and risks.
• Monitor sales activity and conversion metrics, offering guidance on pipeline development, prospect engagement, and closing strategies.
• Conduct regular community visits across the assigned communities to evaluate sales processes, deliver training, and foster team engagement.
• Provide hands‑on coaching, mentoring, and accountability to hold community‑based Sales Directors accountable to goals while strengthening performance and results.
• Support Sales Director in the successful on‑boarding of new Sales team members.
• Facilitate professional development for Sales Directors through workshops, training sessions, and one‑on‑one coaching.
• Partner cross‑functionally with operations, clinical, and corporate leadership to support holistic community success.
• Prepare and deliver sales reports, forecasts, and actionable recommendations to Buckner executive leadership.
• Champion Buckner’s faith‑based mission by fostering a customer‑first culture that emphasizes relationship‑building, hospitality, and personalized experiences for prospective residents and families.
• Accurately and on a timely basis complete all required reports.
• Follow stated procedures in completing all required paperwork in a timely manner.
• Inform appropriate staff of any sales‑related questions or problems as they arise that could hinder the closing of a sale/admission.
• Identify and proactively address any issues as they relate to objections in the marketplace about the concept and pricing.
• Work with the Marketing/Sales department to help implement the marketing and public relations plans for Buckner Retirement Services and its affiliates and subsidiaries.
• Address outside groups and conduct outside presentations with community, civic, church and service organizations.
• Verify accuracy and approve monthly commissions in a timely manner for Sales Team.
• Work evenings and weekends for marketing and sales events as required.
• Visit all competitive communities and be familiar with each of their programs.
• Review daily census, work with the team to implement plans to attain budgeted census for the communities of Buckner Retirement Services and its affiliates and subsidiaries.
• Work with and understand the Sales Department budget, as required to complete the functions of the role.
• Maintain compliance with all Buckner policies, procedures, and requirements. Maintain compliance with all federal and state laws. Maintain compliance with all agency regulatory guidelines and requirements.
• Attend staff meetings as required.
• Responsible for supporting and representing Buckner Retirement Services and its affiliates and subsidiaries at special events, activities and other assigned functions.
• Work successfully as a part of a team and responsible for developing then maintaining strong working relationships with co‑workers.
• Travel as required to monitor, assess and help develop…