VP, Advertising Sales

Spectrum Reach Sales Leadership Position

Spectrum Reach provides custom advertising solutions for local, regional and national clients. Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen.

DUTIES & RESPONSIBILITIES

• Responsible for meeting or exceeding revenue goals set forth for the local line of business.
• Drive revenue growth with a strategic focus on accelerating streaming revenue as a key contributor to overall performance.
• Provide hands-on, day-to-day sales leadership — including regular market visits, pipeline reviews, revenue projections, and field ride-along with Directors of Sales, LSMs and Account Executives — to drive consistent execution against revenue goals.
• Identify, develop and cultivate new business opportunities/new channels for Business Development and revenue generation.
• Serves as a key member of the sales leadership team and as a trusted business advisor and partner to Regional Vice President of Sales.
• Partner with the Regional Vice President to lead the development of annual revenue budgets, forecasts and long-range projections.
• Collaborate with other VPs to provide strategic leadership and insights to assess, develop and implement long-term and short-term sales strategies and plans that impact Spectrum Reach ability to achieve revenue targets.
• Provide effective and inspiring leadership. Team includes Directors of Sales, Local Sales Managers, and Account Executive.
• Responsibilities include:
  
  interviewing/hiring, training, development, motivation, evaluation and disciplinary actions.
• Work with leaders of Operations, Finance, Marketing, HR and Product to ensure alignment and integration of sales strategy with resources, products and services, and infrastructure.
• Ongoing development and implementation of sales systems, accountability standards and best practices.
• Assist the Regional Vice President with region workforce planning. Invest in the long-term development of current and emerging leaders through mentoring, coaching, and continuous feedback.
• Maintain high level of visibility and professionalism in the community and with clients. Build and maintain strong relationships with prospects and customers to position Spectrum Reach as the partner of choice.
• Performs other duties as assigned.

QUALIFICATIONS

• 10+ years in related media management and/or advertising sales experience, with a proven successful track record of meeting and exceeding goals.
• 7+ years of Sales leadership experience.
• Proven track record of inspiring and building client strategy teams.
• Proven track record of driving new business development and expanding a client base in a competitive media market.
• Managed large sales organization (30+ employees) with a track record of success.
• Deep knowledge of Advanced Advertising (Digital, Programmatic, Addressable, etc.) with proven expertise in streaming/CTV strategy and revenue growth.
• Deep knowledge of advertising infrastructure, ad operations, data analytics, yield analysis, client & relationship development.
• Excellent organizational skills and analytical skills. Critical thinking, problem solving, and superior customer focus.
• Strong strategic, interpersonal, communication, collaboration, presentation and time-management skills and ability to execute initiatives within the team and company as well as customers.
• Strong influencer with experience working with a geographically distributed sales team
• Strong written and verbal communication skills.
• Advanced degree, such as a MBA, or equivalent combination of education and work experience.