Regional Sales Manager - Capital Equipment & Automation

About Us

Afinitas, headquartered in St. Louis, Missouri, is a global leader in equipment, forming systems, and essential accessory products that support transportation, water, and utility precast concrete infrastructure worldwide. We provide industry-leading production equipment; highly engineered formwork; and a broad portfolio of precast concrete, electrical, and construction accessories, along with structural products and systems designed for bridge, highway, and heavy construction applications.

Afinitas is part of BW Forsyth Partners, LLC, the investment group of global manufacturing and engineering consulting firm Barry-Wehmiller, a $3 billion organization with nearly 12,000 team members, united by a common belief: to use the power of business to build a better world.

Afinitas is seeking a Regional Sales Manager to join its Equipment & Automation division and drive growth throughout the Midwest territory. This individual contributor role is responsible for developing new business opportunities, expanding existing customer relationships, and promoting engineered capital equipment and automation. Working closely with inside sales and project management teams, the Regional Sales Manager will identify customer challenges, develop solution-based proposals, and manage opportunities from prospecting through project award.

Reporting to the VP of Sales, North America, you will inherit and grow an established territory while identifying and developing new business opportunities. Success in this role requires a consultative sales approach, strong relationship-building skills, and the ability to collaborate with engineering, project management, and service teams to deliver customer-focused solutions. Preferred location is Dallas or Houston area; however, qualified candidates residing elsewhere within the territory will be considered.

Develop and execute territory growth strategies aligned with company revenue and profitability objectives. Build and manage a healthy sales pipeline through proactive prospecting and business development activities. Expand relationships within existing accounts while identifying opportunities with new customers and markets. Generate new business opportunities through consultative selling and solution-based conversations.

Develop strong knowledge of Afinitas Equipment & Automation products, services, and capabilities. Understand customer challenges and recommend customized equipment and automation solutions. Deliver product presentations, demonstrations, and technical discussions with customers and stakeholders. Act as a trusted advisor, helping customers improve production efficiency, reliability, and performance.

Work closely with engineering, project management, and service teams to develop winning customer solutions. Gather customer requirements and provide detailed information needed to develop accurate proposals and quotations. Promote aftermarket services, spare parts, and field service offerings to increase customer value and revenue opportunities. Manage and maintain sales activity, forecasts, and opportunity tracking within CRM systems.

Monitor industry trends, customer needs, and competitive activity. Identify opportunities in both established and emerging markets. Provide market feedback regarding customer requirements, product enhancements, and competitive positioning.

We welcome candidates who have experience selling one or more of the following:
Capital Equipment, Industrial Automation, Food Processing Equipment, Packaging Equipment, Material Handling Systems, Conveyor Systems, Robotics & Automation Solutions, Manufacturing Equipment, Industrial Machinery, Engineered-to-Order Equipment, OEM Equipment, Solutions.

Associate's or Bachelor's degree preferred. 5+ years of successful B2B sales experience. Experience selling capital equipment, industrial automation solutions, or technical products preferred. Proven success growing existing accounts and developing new business opportunities. Strong consultative selling, negotiation, and relationship management skills. Self-motivated and capable of independently managing a sales territory. Strong organizational and time management abilities. Comfortable discussing technical products and solutions with customers.

Proficiency with CRM systems and Microsoft Office applications. Ability and willingness to travel extensively throughout the assigned territory.

Opportunity to make a significant impact within a growing business. Sell industry-leading equipment and automation solutions. Collaborate with experienced engineering and technical teams. Established customer base with substantial growth opportunity. High visibility role with direct influence on territory strategy and business…