Sales Representative, -Premise; Dallas, Plano, McKinney

JOB DESCRIPTION

Reporting to the Area Manager, the Sales Representative, On-Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. This role focuses on developing new on-premise accounts, strengthening existing customer relationships, and ensuring high levels of satisfaction and long-term partnership.

The Sales Representative enhances brand presence by engaging directly with on-premise decision-makers, including owners, general managers, beverage directors, and bartenders, to influence menu placements and purchasing decisions. This position executes brand standards through effective menu listings, promotions, staff education, and point-of-sale activation to support overall sales objectives.

• All-In: Being Accountable;
  If it’s to be, it’s up to me.
• People: Growing and building partnerships within a family dynamic.
• Future Thinking: Innovative and disruptive in our approach.

• Build and maintain strong relationships with on-premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow-up to ensure satisfaction and long-term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service-related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.

• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions-based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back-bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point-of-sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on-premise market.

• Plan weekly routes, pre-plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

• Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement
• A high level of professionalism and confidentiality is crucial to this role
• Establish and maintain effective working relationships with staff, department leaders and executive leadership with the purpose of:
• • Being approachable at all times
  • Being known as a trusted resource for knowledge and guidance
• Desire to deliver excellence – Always looking for the very best product in what we do
• Living Above the Line – Exhibiting ownership, accountability and responsibility
• Engaged…