Wedding and Events Sales Manager

Description

The Wedding & Events Sales Manager is a passionate, creative, and results-driven leader responsible for creating exceptional experiences for our clients from the first conversation through the successful execution of each event. This role combines relationship-driven sales, thoughtful design, operational excellence, and team leadership while consistently bringing our Core Values
- Connection, Celebration, Ownership, Drive, Integrity, and Creativity to life.

The ideal candidate builds genuine relationships, inspires and develops their team, takes ownership of every detail, drives profitable results, leads with integrity, and brings creativity and fresh perspective to every wedding and event. This leader serves as a trusted partner to clients, planners, vendors, and internal teams, ensuring every event reflects the highest level of service, professionalism, and the Dr Delphinium experience.

RESPONSIBILITIES

You are the face of the Dr Delphinium wedding and events experience. From the first consultation to the final follow-up, you build trust, uncover the client’s vision, and turn ideas into beautifully designed celebrations.

• Be the trusted creative partner for clients, wedding planners, venues, and event professionals—listening carefully, asking thoughtful questions, and translating their vision into memorable event experiences.
• Meet with clients onsite and offsite to understand their event vision, aesthetic, priorities, and budget.
• Create inspiring, personalized proposals that showcase the possibilities of Dr Delphinium's floral and event design.
• Deliver proposals and contracts within 48 hours, keeping clients engaged and excited throughout the sales process.
• Own the client relationship from initial consultation through event completion, ensuring a seamless and elevated experience at every touchpoint.
• Consistently achieve sales and profitability goals while delivering solutions that are right for the client and the business.
• Process deposits and payments accurately and in accordance with company policies.
• Respond to client questions and concerns with urgency, professionalism, and genuine care—turning challenges into opportunities to build trust.
• Follow up after events to gather feedback, celebrate the experience, and strengthen long-term client relationships.
• Cultivate meaningful relationships with wedding planners, venues, vendors, and other industry professionals to expand our network and generate new opportunities.
• Stay ahead of emerging wedding, floral, fashion, and event trends and bring fresh ideas and inspiration to our clients and team.
• Represent Dr Delphinium with Connection, Celebration, Ownership, Drive, Integrity, and Creativity in every client and industry interaction.
• Deliver a level of service that makes clients feel heard, valued, inspired, and confident that they chose the right partner for their celebration.

EVENT LEADERSHIP & OPERATIONS

Great events don't happen by accident. This role connects the creative vision sold to the client with the people, products, timelines, and details required to bring it beautifully to life.

• Own the details. Develop accurate product request sheets and coordinate with the Buyer/General Manager to ensure all products and materials are ordered and available when needed.
• Translate sold concepts into clear, detailed floral production sheets for the Event Coordinator and production team.
• Partner closely with the Event Coordinator to review event details, production requirements, timelines, quantities, and special considerations.
• Collaborate across departments to ensure everyone involved in an event understands the vision, expectations, responsibilities, and deadlines.
• Participate in onsite setup and event coordination when needed, ensuring the finished product reflects what was promised and sold.
• Anticipate potential challenges before they become problems and take ownership of finding solutions.
• Partner with the Marketing Manager to develop and execute strategies that increase wedding and event awareness, leads, and sales.
• Equip and empower Sales Associates with the knowledge, resources, product information, and tools they need to confidently serve clients and resolve questions.
• Coach, develop, recognize, and hold team members accountable for performance and client service.
• Provide timely feedback and address performance concerns, including formal…