Director of Sales & Catering | AT&T Discovery District; Fairpark

The Role:

Director of Catering & Sales

LOCATION:

Dallas, TX – AT&T Discovery District ABOUT LEGENDS GLOBAL

Legends Global is the premier partner to the world’s greatest live events, venues, and brands. We deliver a fully integrated suite of premium services through a white-label model that keeps our partners front and center — from feasibility and project development to sales, partnerships, hospitality, merchandise, venue management, and world-class content and booking. With a global network of more than 450 venues, hosting 20,000 events and welcoming 165 million guests annually, Legends Global brings unmatched scale, expertise, and connectivity to help our partners grow.

The Legends Global Way guides how we operate:
Align, Scale, Connect, Team, Win — shared success, repeatable systems, connected solutions, unstoppable teams, and wins that are earned every day.

The Director of Sales & Catering is a senior leader responsible for driving catering and event-related revenue, developing new business opportunities, strengthening client relationships, and leading the Sales & Catering function at AT&T Discovery District. This role provides strategic and day-to-day leadership to the Sales & Catering team and establishes clear expectations related to prospecting, lead management, client communication, contracting, event planning, revenue performance, and internal handoff processes.

The Director is accountable for ensuring the team operates consistently, efficiently, and in alignment with the operational capabilities and financial goals of the District. The role reports to the General Manager and works closely with Food & Beverage, Culinary, Operations, Finance, Human Resources, Marketing, and key internal and external partners to ensure client commitments are effectively communicated and successfully executed from initial inquiry through post-event follow-up.

• Develop and execute the annual Sales & Catering strategy for AT&T Discovery District, including revenue goals, new business development, client retention, pricing strategies, catering packages, and sales initiatives.
• Establish clear departmental goals, performance expectations, priorities, and accountability measures for the Sales & Catering team.
• Provide clear and consistent leadership to the Sales & Catering team by defining individual responsibilities, communicating departmental priorities, monitoring performance, and holding team members accountable for established processes and results.
• Recruit, hire, train, coach, mentor, and manage the performance of Sales & Catering team members through regular individual and team meetings, performance feedback, and professional development.
• Establish and maintain consistent processes for lead assignment, prospecting, follow-up, pipeline management, client communication, contracting, and event handoff.
• Monitor the sales pipeline and individual and team activity to ensure leads are actively managed, follow-up occurs timely, and business opportunities are appropriately advanced.
• Analyze sales performance, booking trends, pace, conversion, revenue opportunities, and other key performance indicators to identify risks and opportunities and adjust sales strategies accordingly.
• Prepare and communicate regular sales forecasts, pipeline updates, revenue performance reports, and departmental priorities to the General Manager and other senior leaders.
• Ensure accurate and timely use of approved sales and event-management systems, including the consistent maintenance of client information, event details, activity notes, proposals, contracts, BEOs, and other required documentation.
• Maintain oversight of BEO development and event details to ensure client…