Sales Director

NOVO is an integrated technology partner for small and mid-sized businesses, based in Dallas/Fort Worth, Texas. We bring AI advisory, cybersecurity operations, regulatory compliance, cloud and Microsoft platform deployment, managed IT, and Microsoft licensing together under one roof — enterprise-grade depth at SMB-calibrated economics. As a Microsoft Direct CSP and Solutions Partner with Microsoft Advanced Support, we operate inside the full Microsoft commercial cloud, and we run as one team rather than six specialty practices.

Our values, STAIRS — Security, Trust, Accountability, Innovation, Respect, Service — shape how we scope, deliver, and support every customer. Innovation without compromise.

NOVO is seeking a Sales Director that will accelerate SMB growth across a variety of industries, reporting directly to company founders. This key leadership position is responsible for developing and driving the sales strategy, managing the sales team, and achieving revenue targets for the organization. This role requires a strategic thinker with strong leadership skills, excellent communication abilities, and a proven track record in sales management.

This is a player/coach role today: you will set the cadence, standards, and pipeline discipline for a small, growing team — Account Executives, Customer Success, and the Channel Account Manager — while carrying a personal book of business at a reduced quota and modeling the sales process you expect the team to run. It is designed to grow with you: as the team builds out and produces consistently, the role transitions to full-time sales leadership without a personal bag.

You will partner directly with ownership on go-to-market strategy, hiring, territory design, and that transition. The primary qualification for this position is a proven track record of significant revenue growth in a technology services sales management role.

The ideal candidate will have a strong background in hiring and managing sales teams that impact revenue growth. Candidates with experience in B2B AI, MSP/MSSP technology services sales, Microsoft licensing, cybersecurity and compliance will be prioritized.

• Demonstrated expertise in Sales and Business Development, including prospecting, consultative selling, and closing complex B2B deals.
• Experience in Sales Operations, such as pipeline management, forecasting, CRM utilization, and performance analytics.
• Strong background in Customer Service, with a focus on relationship management, client retention, and satisfaction.
• Proven Team management capabilities, including coaching, goal setting, and leading high-performing sales teams.
• Prior experience selling AI, IT, cloud, cybersecurity, or compliance solutions in SMB or mid-market segments is highly beneficial.
• Excellent verbal and written communication skills, with the ability to present to technical and non-technical stakeholders.
• Strategic thinking, data-driven decision-making, and a results-oriented mindset in remote, collaborative environments.
• Bachelor’s degree in Business, Marketing, Technology or a related field, or equivalent relevant experience.