Sr. Digital Experience Engineer

Solo Brands is looking for a Senior Digital Experience Engineer to join our Digital team. This is a high-impact, hands‑on role for someone who thrives in a fast-moving e‑commerce environment — equal parts strategic thinker and builder. You'll be the go‑to person when speed and precision matter most: translating executive ideas into live experiments, partnering with UX to shape requirements, and bridging the gap between vision and our development team.

This is a senior individual contributor role. We're ideally looking for someone in the Dallas/Fort Worth area, but we're open to remote for the right candidate — with the expectation of occasional in‑person collaboration.

NOTE:
This is a hybrid role requiring the employee to be in the office 1‑2 days per week. We will only consider applicants who currently live within a commutable distance of our corporate office in Grapevine, TX.

• Own the end‑to‑end execution of A/B tests and personalization campaigns across Solo Brands’ e‑commerce properties
• Act as the first responder for high‑priority, time‑sensitive front‑end requests — including executive‑driven initiatives that need to move fast without sacrificing quality
• Partner closely with the UX Team to translate concepts into clear, dev‑ready requirements for the engineering team
• Implement front‑end solutions directly when speed demands it — you’re not just an architect, you build
• Architect and maintain our experimentation and personalization framework, establishing best practices, governance, and a test‑and‑learn culture
• Use data to inform solution design, define success metrics, and drive continuous improvement across the customer journey
• Ensure page speed, usability, and accessibility are foundational to every solution — not afterthoughts
• Evaluate and recommend tools, platforms, and integrations that improve experimentation velocity and personalization capabilities
• Collaborate cross‑functionally with UX, CX, marketing, and product stakeholders to identify optimization opportunities
• Contribute to technical discovery and scoping for larger digital initiatives

Required

• Hands‑on experience with A/B testing and personalization platforms — you’ve run experiments end‑to‑end, not just watched them
• Strong understanding of e‑commerce environments, customer journeys, and conversion optimization
• Experience working with or directing development teams, including writing clear technical requirements
• A data‑driven mindset — you use analytics and performance data to guide decisions and measure outcomes, not just gut instinct
• Demonstrated commitment to web performance and accessibility standards (Core Web Vitals, WCAG) as a baseline, not a checkbox
• Comfort operating in ambiguity — you can take a rough executive idea on a Tuesday and have a working prototype by Thursday
• 3+ years of relevant experience with a bachelor’s degree,
  or 5+ years of equivalent experience without a degree

Preferred

• Experience with Salesforce Commerce Cloud
• Back‑end or database development experience
• Familiarity with headless or composable commerce architectures
• Experience working within a multi‑brand or enterprise DTC environment
• Background in both technical implementation and strategic experimentation road mapping

• Have been the person your team calls when something needs to go live now
• Can context‑switch between writing a PRD and pushing a React fix in the same afternoon
• Think about experimentation as a discipline, not just a tactic
• Care deeply about how usable and how accessible your work is — every time, not just when someone asks
• Thrive independently and operate as a true owner