Marketing Specialist

MISSION Our mission is to enhance well-being by connecting individuals with vital health resources through a compassionate workforce that embodies the spirit of neighbors helping neighbors. VALUES Health One is guided by a cultural framework that embodies our values and drives our decisions. As a company our PURPOSE is to care for people by connecting them to resources that help protect them in health related situations.

We fulfill our purpose by filtering our decisions through a PRIORITIES lens of asking, “Is what we are about to do ethical, empathetic, economical, and efficient?”. By caring for PEOPLE, we are welcoming, authentic, truthful, consistent, and humble. We are continuously looking for ways to improve our PROCESS and how we get things done. Health One seeks individuals with integrity and heart to embody our values.

Whether you’re starting your career or looking to develop additional skills to reach your full potential, Health One provides the means to help you achieve your goals.

The Marketing Specialist assists with the execution of marketing and communications projects. and supports the development and implementation of tactical marketing communications projects for the Company, including sales tools, marketing collateral, advertisements, websites, social media, community events and training materials. This role will effectively coordinate the development, design, internal approval, production, and distribution of marketing materials as assigned and champion the Company brand identity across all developed materials.

• Creates and maintains all documents, forms, templates, and materials
• Creates and maintains all aspects of social media posts, websites, marketing materials and communications with brokers, employers, members, providers, and employees
• Basic graphic design work as assigned
• Conducts marketing/communications research to identify and understand customer/market trends and anticipates strategic adjustments
• Plans, coordinates and assists with the coordination of marketing and community events
• Plans, coordinates, and assists with the coordination of printing, production, and distribution of all marketing materials
• Contributes to the creation and distribution of newsletter communications to brokers, employers, providers, and employees
• Coordinates and assists with marketing communications projects as assigned
• Acts as a brand steward, upholding brand and trademark standards and consistency in all projects
• Works efficiently and diligently to complete tasks on deadline and as instructed
• Understands the Company’s products, geographic market areas, and remains informed about competitors plans, products, and marketing areas
• Understands the scope and detail of projects, keeping on top of changes and implementing accordingly
• Contributes to and individually responsible for adhering to department compliance with established standard policies and procedures
• Contributes to the improvement of workflow processes
• Assists with the monitoring and reporting of project expenses and process invoices with accounts payable
• Assists and proofreads materials to support the brand (print & digital), including but not limited to collateral, trade shows, events, websites, and social media outlets
• Works with marketing leadership on product launches and promotions, photography, trade shows/events, and sales meetings
• Coordinates quotes/estimates, planning efforts, status updates and delivery schedules with outside vendors and agencies
• Collaborates with the creative team and content owner(s) to develop marketing and sales materials
• Maintains regular and predictable attendance
• Consistently demonstrates compliance with HIPAA regulations, professional conduct, and ethical practice
• Works to…