Brand Specialist

Brand Specialist (Full‑Time, Entry Level)

Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full‑time entry‑level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply.

The Brand Specialist will represent Planet Fitness locally, interacting with businesses within their territory to promote the brand and the services provided in an affordable, high‑value, non‑intimidating, judgment‑free fitness environment. They will use approved promotional materials (coupons, gift cards, etc.) to generate foot traffic, assist in creating corporate partnerships alongside the Field Support Manager, and support essential club operations to ensure the success of a well‑run fitness center.

Responsibilities for Brand Specialist positions focus heavily on leadership, efficient time management, persuasive communication skills, diverse marketing approaches, and outstanding client service. One year of management or marketing experience and/or education equivalent is required, along with a proven ability to manage independently in a fast‑paced environment. Ideal candidates will also have hands‑on marketing experience and creative yet strategic thinking.

Planet Fitness offers competitive wages, commission potential, health insurance and opportunities for advancement.

Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.