Marketing; Aero & Non-Aero Analyst; SMP

Develop and implement comprehensive marketing strategies that attract airlines, increase passenger traffic, and enhance non-aeronautical revenue streams through effective promotion and collaboration with key stakeholders.

• Execute detailed marketing strategies aimed at attracting new airlines and increasing the number of routes serviced by the airport.
• Perform extensive market research to identify and analyze emerging trends, competitive landscape, and potential growth opportunities in both aeronautical and non-aeronautical sectors.
• Create and implement effective promotional campaigns tailored to enhance passenger traffic, emphasizing the airport's unique advantages and services.
• Gather and analyze passenger data and feedback to refine marketing strategies, enhance passenger experience, and address any areas for improvement.
• Implement strategies to boost non-aeronautical revenue streams, such as retail, food and beverage, parking, and real estate.

• Continuously monitor and analyze the performance of marketing campaigns, using data-driven insights to optimize strategies and improve ROI.
• Monitor loyalty programs and initiatives designed to increase passenger retention and reward frequent travelers.
• Execute marketing campaigns aimed at driving sales and revenue for non-aero services, utilizing various channels and innovative approaches.
• Identify and pursue opportunities for new retail and commercial partnerships within the airport, negotiating terms and ensuring mutually beneficial agreements.
• Develop a wide range of marketing materials, including brochures, advertisements, digital content, and other promotional assets to effectively market the airport's services.

• Work closely with airline partners to develop and execute joint marketing initiatives that promote both the airport and the airlines, fostering strong collaborative relationships.
• Ensure close coordination with the airport operations team to align marketing efforts with operational capabilities and enhance overall service delivery.
• Engage in negotiations with airline representatives to finalize contracts and partnership agreements, focusing on securing new routes and expanding existing services.
• Develop and maintain strong relationships with key stakeholders, including airlines, retailers, service providers, and community partners.
• Organize and represent the airport at industry events, conferences, and trade shows, showcasing the airport's offerings and networking with potential partners.

• Oversee the airport's social media channels and online presence, engaging with passengers and stakeholders through targeted content and interactive campaigns
• Promote and market the diverse amenities and services available at the airport to enhance passenger experience and satisfaction.
• Identify and pursue opportunities for new retail and commercial partnerships within the airport, negotiating terms and ensuring mutually beneficial agreements
• Ensure all marketing activities comply with relevant regulatory and industry standards, maintaining the highest levels of integrity and professionalism.

• Work collaboratively with team members by sharing knowledge, providing support, and actively participating in team activities, fostering a positive and productive work environment. Contribute to the development and tracking of KPIs to monitor individual and team performance.
• Pursue continuous learning by seeking feedback, attending training sessions, and staying updated on industry trends, enhancing personal skills and professional growth. Foster a high-performance culture by striving for excellence and encouraging peers.