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Product & Portfolio Marketing Lead
Job in
Dammam, Eastern Province, Saudi Arabia
Listed on 2026-07-13
Listing for:
Copeland
Full Time
position Listed on 2026-07-13
Job specializations:
-
Business
Marketing Strategy -
Marketing / Advertising / PR
Product Marketing, Marketing Strategy
Job Description & How to Apply Below
- Develop and execute 5-year product roadmaps, managing the product lifecycle from development to obsolescence
- Set product priorities for new developments and manage product P&L to optimize margins
- Create comprehensive business cases outlining expected returns
- Define product positioning and ensure designs meet customer use cases
- Own and accurately maintain product information throughout the lifecycle
- Gather and analyze Voice of Customer insights to inform product features and functionality
- Translate market and customer insights into clear product requirements, features, and technical direction
- Balance growth, cost, and profitability through disciplined product portfolio and lifecycle management
- Own product data integrity and structure, ensuring accuracy, completeness, and alignment with global data standards to enable effective commercialization, analytics, and digital tools
- Support pricing strategy and execution by providing product inputs and partnering with Pricing to enable value-based pricing, margin optimization, and competitive positioning
- Develop and support sales enablement tools (product documentation, technical collateral, value drivers) to ensure accurate representation of product capabilities and effective customer engagement
- Partner cross-functionally (engineering, operations, commercial) to ensure successful delivery and adoption
- Continuously refine products based on performance, feedback, and evolving customer needs
- Revenue and profitability by product line
- Market share growth vs. competitors
- ROI on new product development
- Roadmap execution (on-time, in-scope delivery)
- Customer satisfaction and product adoption
- Minimum five years of experience in product management, product development, or a related field.
- Proven leadership and communication skills with success in aligning cross-functional teams to deliver product roadmaps and achieve revenue goals.
- Advanced proficiency with product lifecycle management tools, data analysis platforms, and performance tracking systems.
- Strong analytical and problem solving skills rooted in data driven decision making and customer centric product development.
- A relentless pursuit of excellence and a strong desire to build innovative products that deliver profitable growth and competitive differentiation.
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve product outcomes.
- Bachelor's degree in business administration, engineering, marketing, or a related field.
- Advanced knowledge of product positioning, pricing strategies, and P&L management.
- Experience in developing business cases, ROI analysis, and product roadmaps.
- Deep understanding of Voice of Customer (VoC) insights, translating into product requirements.
- Familiarity with agile development methodologies and tools.
- Develop and execute go-to market strategies, including portfolio positioning, target audiences, messaging and KPIs.
- Create sales enablement tools and resources to support portfolio/product/solution introductions; train and support sales teams with competitive insights and tools.
- Conduct persona mapping and journey development to understand buyer/influencer behavior, decision making processes and information needs/formats within the sales funnel/journey.
- Prioritize potential requirements for digital tool development, such as ROI calculators and competitor cross references that enable customer engagement/product assessment.
- Translate market and product insights into clear, differentiated value propositions and messaging frameworks.
- Orchestrate cross functional inputs (Product, Market, Sales, Marketing) into cohesive commercialization packages.
- Align buyer needs, sales motions, marketing engagements and enablement tools to improve conversion and effectiveness.
- Continuously refine GTM strategies based on performance data and Voice of Customer feedback.
- GTM program performance vs. targets
- Sales enablement adoption and effectiveness
- Cross sell and upsell rates
- Sales feedback on tools, content, and training
- Customer feedback on buying experience and engagement
- Minimum five years of experience in marketing, sales enablement, or a related field.
- Proven leadership and communication skills with success in aligning cross functional teams to execute go to market strategies.
- Advanced proficiency with CRM platforms and data visualization tools for performance tracking and insight generation.
- Strong analytical and problem solving skills rooted in data driven decision making and audience centric marketing.
- A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.
- Deep commitment to ownership, continuous learning, and taking proactive steps to improve marketing outcomes.
- Bachelor's degree in business administration, marketing, communications, or a related field.
- Advanced…
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