Senior Sales Associate

Key Responsibilities and Duties

• Drive high‑value sales, upselling, cross‑selling and promotion execution.
• Support the store in achieving sales targets and improving conversion and average transaction value.
• Act as a role model in sales behaviour and customer handling.
• Handle complex customer cases, objections and complaints.
• Ensure the delivery of a premium and consistent customer experience.
• Build strong relationships with VIP and returning customers.
• Understand prescriptions, lenses and product matching.
• Guide customers confidently before and during technical handling.
• Support opticians in explaining technical solutions in a sales‑friendly way.
• Ensure accurate handling of POS transactions and insurance sales.
• Support the team in resolving insurance‑related issues.
• Maintain compliance with company policies and procedures.
• Support checking orders for basic accuracy and customer expectations.
• Ensure smooth coordination with optician or technician before delivery.
• Reduce customer complaints related to miscommunication or wrong selection.
• Support onboarding and training of sales associates.
• Guide the team on selling techniques and customer handling.
• Monitor floor performance and support improvement.
• Monitor product availability and highlight fast‑moving or slow‑moving items.
• Ensure proper display and product presentation.
• Support stock control and reporting of issues.
• Support the Store Manager in daily operations and floor supervision.
• Act as shift leader when required.
• Ensure compliance with company standards and procedures.
• Other duties as assigned within the scope of the job.

• Skills and Abilities:
  • Strong sales leadership and customer handling skills.
  • Good knowledge of optical products and prescriptions.
  • Strong problem‑solving and decision‑making ability.
  • Ability to coach and guide junior staff.
  • Excellent communication and interpersonal skills.
• Experience:
  
  3–5 years in retail sales (optical preferred).
• Education:
  
  Bachelor’s Degree preferably related field.
• Language:
  Excellent command of oral and written English and Arabic.
• Licenses /
  
  Certifications:
  
  Not mandatory (optical knowledge preferred).