Regional Sales Manager

About the Role

We are seeking an experienced Regional Sales Manager to lead and grow our sales operations across the assigned region. The successful candidate will be responsible for driving sales performance, developing high-performing sales teams, expanding market coverage, and building strong relationships with key customers across Retail, Wholesale, Discount, and Modern Trade channels.

The Regional Sales Manager will oversee the sales operations in Saudi Arabia, focusing on achieving sales and profitability targets while fostering a high-performing sales team.

• Lead, coach, and develop the regional sales team to achieve sales and profitability targets.
• Develop and execute regional sales strategies aligned with company objectives.
• Drive sales growth across Retail, Wholesale, Discount, and Modern Trade channels.
• Build and maintain strong relationships with key customers, distributors, and major accounts.
• Identify new business opportunities and expand market coverage within the assigned region.
• Monitor sales performance, KPIs, and market trends, taking corrective actions when required.
• Coordinate with Category, Trade Marketing, Supply Chain, and Finance teams to ensure effective execution.
• Conduct regular field visits to support the sales team, evaluate execution, and strengthen customer relationships.
• Prepare accurate sales forecasts, budgets, and performance reports.
• Monitor competitor activities, pricing, promotions, and market developments to identify growth opportunities.
• Ensure compliance with company policies and sales standards.

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 7–10 years of FMCG sales experience, including at least 3 years in a Regional Sales Manager or similar leadership role.
• Proven experience managing sales teams across Retail, Wholesale, Discount, and Modern Trade channels.
• Strong knowledge of the Saudi FMCG market and distribution network.
• Demonstrated ability to develop and execute successful sales strategies.
• Excellent leadership, coaching, and team development skills.
• Strong negotiation, analytical, and problem-solving abilities.
• Excellent communication and presentation skills in English (Arabic is an advantage).
• Proficiency in Microsoft Office and sales reporting systems.
• Valid Saudi driving license and willingness to travel frequently within the assigned region.

• Leadership and team development
• Sales strategy execution
• Market analysis and growth identification