Website Specialist

The Web Specialist is responsible for maintaining and enhancing the company’s website, ensuring web content, site architecture, and digital assets are optimized to maximize performance across traditional search engines and AI-driven answer engines through SEO and AEO best practices. Responsibilities extend to maintaining the download center on our website and creating strategies to improve website traffic. The position requires strong analytic skills, problem-solving skills and intense attention to detail.

All actions and tasks are to meet the company’s objectives and brand strategies.

The Web Specialist reports directly to the Manager, Marketing Americas and is part of the Product Management Department. The Web Specialist bears full responsibility for agreed upon goals and objectives.

Website/PIM Related Tasks:

• Primary AM Magnolia/CMS expert responsible for creating new content for the website and auditing existing content to identify areas of improvement
• Identify strategies to improve website traffic and active users
• Review launch campaigns tracking traffic, journeys and identifying ways of reengaging visitors
• Evaluate competitor websites on regular basis and report finding as appropriate
• Conduct research with current users to identify areas of improvements/enhancements and improve website user experience
• Reply to, troubleshoot and resolve website issues thru appropriate channels
• Create a clear user journey within Open search or other applicable resource and maintain data
• Conduct website training with new employees
• Manage website translations of content as needed
• Management, maintenance of media assets utilizing PIM, Moving Image, Etc.
• Upload required documents to web/PIM media center as needed working with the PIM team
• Running regular reports to find/resolve broken links on the website
• Work with Mgr. Marcom to complete web edits/maintenance, maintain AM contact info and maintenance of all marketing related content.
• For new product launches, ensure are website marketing content updated and ready to go live at launch date. Work with responsible PM and others as needed.
• Maintain proper media assets in PIM and ensure flow accurately to website/shop by working with Database specialist, PM, Graphic Design
• Provide accurate data as requested to feed the available tools, creating templates and updating as needed as changes in attributes occur
• Manage and work with agency (or global web team) as needed to enhance SEO/AEO for US/CA sites, link building, utilization of blog, title tags, META descriptions tags, header tags and ALT tag optimization
• Thru online research and working with PMs, determine appropriate key words to be used within digital marketing efforts to boost search results
• As needed member of UAT team to ensure websites working properly
• Immediately following any major website updates (globally), fully audit all AM sites to ensure proper functionality and accuracy. Work as needed with assistance from PMs, etc.

Analytics Tasks:

• Google analytics knowledge, create, maintain and update a quarterly analytics dashboard for website and make recommendation for improvements
• Monthly SEO/AEO reporting, recommendations and maintenance, utilizing 3 rd party resources

DLC Tasks:

• AM primary responsible for download center; maintain download center, ensure all documents loaded in timely manner (to PIM to DLC), assigned properly and working properly on website.
• Conduct audits of DLC on regular basis to ensure accurate/working properly
• Maintain media assets within download center, working with global team to ensure alignment accurate and develop continuous improvements to enhance the customer experience

• Bachelor's degree in Marketing or related field required.
• Minimum of 2-5 years of relevant work experience
• Proficiency in Microsoft Office; PC-literate
• Strong knowledge/experience with websites (CMS)
• Development of strong SEO / AEO knowledge
• Ability to work independently, as well as part of a larger team, manage multiple products and meet deadlines
• Excels in fast paced environment and able to quickly adapt to change
• Demonstrates strong interpersonal, communication, writing, proofreading & creative skills
• Strong…