Digital Programmatic Strategist

Overview

Mediassociates is a leading independent media planning, buying and analytics agency located in the greater New York Metropolitan area. It leverages an approach called Precision Branding to guide brands in planning communication campaigns with a focus on predicting, measuring, and optimizing business outcomes. With the advertising landscape shifting almost daily, Mediassociates leads clients through the ongoing revolution in media and technology.

Mediassociates has been named an Adweek Fastest Growing Agency and an AdAge Best Place to Work. We are seeking a Programmatic Strategist who will play a key role in our future growth plans.

The Digital Programmatic Strategist manages programmatic campaigns end-to-end, from activation and optimization to performance analysis and reporting. This role requires hands-on DSP experience and a strong understanding of the programmatic ecosystem. The ideal candidate is curious, detail-oriented, and motivated to drive measurable results across a variety of digital channels.

• Manage and optimize programmatic campaigns across CTV, online video, display, streaming audio, podcasts, DOOH, and emerging formats
• Execute and manage programmatic deals (PMP, preferred, and PG), including setup, monitoring, and optimization
• Ensure accurate campaign setup, QA, pacing, and troubleshooting to meet client goals and KPIs
• Partner with Ad Operations to implement tracking, brand safety, and suitability controls
• Analyze performance, generate insights, and support client reporting and presentations
• Evaluate inventory quality and apply supply optimizations to improve efficiency and outcomes
• Stay current on programmatic trends, tools, and partners; support internal and client education
• Collaborate closely with team members to support shared goals

• 3-5 years of hands-on programmatic experience using DSPs (e.g., The Trade Desk, DV360, Amazon)
• Strong experience with deal setup, optimization, troubleshooting, and reporting
• Experience managing campaigns across CTV, OLV, Display, Native, DOOH, and Streaming Audio
• Detail-oriented with strong QA and campaign management skills
• Analytical mindset with comfort working in Excel and performance data
• Strong written and verbal communication skills
• Ad trafficking experience (Google Campaign Manager, Innovid) a plus
• Organized, proactive, and able to manage multiple priorities in a fast-paced environment

A detailed description of the role, including responsibilities and qualifications, can be found in the attached job description.

Mediassociates is located in Sandy Hook, Connecticut. While we maintain a highly flexible work culture for all, local candidates are encouraged to use our updated office space in Sandy Hook, CT which allows you to take part in our office culture and team development that naturally occurs in office. In addition, if you need to take a break from work, there is a beautiful waterfall and serene stream just outside our front door.

Candidates from outside the local area who are able to work during our core East Coast office hours, 8:30am-5:30pm Eastern, are encouraged to apply. Our team working remotely is invited to the office a minimum of two times per year for our Summer Party and again for the Holiday Party. Other team or client meetings may be scheduled at other times during the year.

Mediassociates is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status or other characteristics protected by applicable federal, state or local law.