Marketing Director USA

For over 125 years, Mutti Group has been rewriting the rules of the tomato industry, blending tradition with bold innovation to become Europe’s #1 tomato brand. Today, our products bring the taste of Italy to more than 100 countries, fueling a global business that reached €777M in turnover in 2025, and still growing year after year.

We are more than just a food company:

we are a global Italian brand rooted in

quality, sustainability, and innovation,

with a fast-expanding footprint across continents.

Over the past 7 years, Mutti USA has been at the forefront of Global performance – growing +41% year over year. The reasons for the growth are simple:

• Harvest the finest tomatoes and create the best products
• Do business with our customers the right way
• Tell consumers all about Mutti

To build on our past success, Mutti USA is looking for a Marketing Director with 10 years of experience leading strategic marketing initiatives across the United States, fueling the growth of the Mutti brand in the US through flawless execution of key programs supporting brand awareness, trial, availability, and affinity.

This Danbury, CT based position reports to the Mutti USA, Inc. CEO, and will work collaboratively with team members in both the US and with our global Parma, Itay based headquarters Team.

The successful candidate will be motivated by a fast-paced working environment with the opportunity to make a big impact in how Americans think about tomatoes.

Mutti is the most beloved tomato brand in Italy. Working for Mutti means joining a business that is quickly growing on an international scale. Once you have joined Mutti you will find yourself working within a strongly determined team aiming to succeed always with integrity while actively participating in challenging work projects.

To further support & drive our ambitious growth plans in US, we are looking for a Director of Marketing in the USA who will be responsible for developing Mutti’s brand and support sales development within US. They will report hierarchically to the Mutti USA CEO, and functionally to the Group Chief Marketing Officer and will be responsible for every aspect of Mutti USA’s marketing mix:

• Brand planning
• Advertising (either developed in the USA or sourced globally)
• Multi-Media planning and activation (through agency)
• Consumer and Shopper programing and activation,
• Innovation development and activation
• Lead custom/synicated market research
• Sales Support (programs and presentation)

• Building a deep understanding of the brand and its heritage and equity, becoming the most skilled brand ambassador for the US market
• Defining, developing and executing marketing and media plans for the US in close collaboration with Mutti Global Marketing.
• Able to autonomously develop media content
• Create, define and implement brand territory and visual identity starting from global brand positioning.
• Align, develop and implement specific US-based packaging/innovation launch plans based on global innovation strategy
• Owning the marketing budget, ensuring efficient allocation of resources and maximum return on investment
• Supporting with the definition and implementation of market research plans relying on global market research strategies.
• Providing strategic sales support through compelling presentations, business reviews, customer insights, and marketing tools.
• Leverage syndicated and internal data (IRI/Circana, Nielsen, retailer data, and other analytics platforms) to identify growth opportunities and support commercial decision-making.
• Leading, mentoring, and developing the US marketing team while fostering a high-performance and collaborative culture.

• Having accrued a minimum of 10-year-experience in Brand Management within consumer goods companies in US. Background in food sector is a plus.
• Having completed a university degree course preferably in business or marketing.
• Having built a good network of relevant agencies and potential partners within FMCG
• Ideally have advertising content creation expertise
• Savvy in connecting insights from different panels for a media strategy and translating into precise media plans
• Proven…