General Manager

Benefits:

• Bonus based on performance
• Employee discounts
• Health insurance
• Paid time off
• Training & development

Job Title:

General Manager

Reports to:

Regional Manager
FLSA Status:
Exempt

Mission:
We help children ages 4 months to 12 years learn to swim and be safer in and around the water through a fun, proven curriculum in a warm, nurturing environment while serving as a trusted pillar in our community.

Anchored In: A great General Manager does more than run operations. They build culture, develop leaders, drive accountability, and create an exceptional experience for families and staff.

This role requires someone who can balance people, performance, systems, and service while leading with integrity and ownership. This role is not for someone looking to simply manage shifts. We are looking for leaders who develop people, solve problems proactively, and elevate the culture around them.

Leadership, Culture, and Team Development:

Build and maintain a positive, accountable culture

Coach and develop future leaders

Lead with professionalism, consistency, and ownership

Align the team around school goals and expectations

Hire, onboard, and train high-quality staff

Operations:

Oversee staffing, scheduling, payroll, and customer experience

Ensure all safety and operational standards are executed consistently

Maintain strong execution of Goldfish systems

Manage facility and vendor needs proactively

Sales and Growth:

Support enrollment growth and retention goals

Coach sales and service conversations

Build strong relationships with families and the local community

Partner on marketing and operational initiatives

Qualifications:

3+ years of leadership or management experience preferred

Strong communication and coaching skills

Ability to lead in a fast-paced environment

Able to balance leadership, operational execution, customer experience, and team development in a fast-paced environment.

Aquatics experience preferred

Leadership and value alignment are critical

Success in this Role Looks Like:

A safe, high-quality swim environment

Strong staff retention and engagement

Consistent execution of Goldfish standards

Enrollment growth and healthy customer retention

Leaders being developed internally

A positive, accountable culture where expectations are clear

Certifications:

Must attain Lifeguard certification, Goldfish Swim Instructor certification, and CPO within 90 Days of employment

Work Environment:
While performing this job, the employee is regularly exposed to heat and humidity. Noise level is usually moderate.

Each Goldfish Swim School is an independently owned and operated franchise. The respective Franchisee is the employer at each Goldfish Swim School location. Each franchisee can set their own wages, benefit programs and terms and conditions of employment, which may vary at each Goldfish Swim School location.