Marketing Director

Director of Marketing
Marketplace Growth. Execution-Focused.

A fast-growing, community-focused startup in the dental space is hiring a Marketing Director to own growth strategy and execution for a single, high-priority business line. This role is fully dedicated to scaling a two-sided marketplace with an emphasis on durable growth, operational discipline, and long-term enterprise value.

This role is ideal for a strategist who operates like an executer - someone who can develop a full, growth-focused marketing plan AND is a hands-on operator who likes to roll up their sleeves and execute that plan. This role needs someone who understands how marketplaces grow, where they break, and how to build repeatable, defensible demand on both sides of the platform.

You will own end-to-end marketing for a dental talent marketplace connecting professionals and practices. Your mandate is to drive demand, strengthen supply, improve conversion, and build a growth engine that holds up when pressure tested.

You will lead strategy and execution in a lean environment. You will prioritize what actually moves marketplace health and revenue. You will work closely with founders and leadership to translate growth objectives into measurable outcomes.

This role requires strong judgment, comfort with ambiguity, and the ability to execute without layers, large teams, or enterprise budgets. This role is not a content creation, social-first position. Candidates whose experience is primarily creative, editorial, or community-focused will not be a fit.

• Own growth strategy for a two-sided marketplace, balancing supply and demand. You will be accountable for demand on both sides of the platform. This includes acquisition, activation, conversion, and repeat usage. Not awareness or followers.
• Identify and prioritize the highest-leverage growth channels across both sides of the platform.
• Drive acquisition, activation, and conversion for end-users and customers.
• Partner with leadership to refine positioning, pricing, and go‑to‑market strategy.
• Build and test repeatable growth loops that improve marketplace liquidity and predictability.

• Plan and execute integrated campaigns across email, web, social, partnerships, and outbound support. This is a hands‑on role. You will personally execute campaigns, lifecycle programs, landing pages, messaging, and testing.
• Translate ideas into clear plans with owners, timelines, and success metrics.
• Move quickly. Test, learn, iterate.
• Ensure messaging is clear, credible, and conversion-oriented.

• Own the full funnel, from awareness through conversion.
• Track and improve metrics such as CAC, conversion rates, activation, and time‑to‑fill.
• Use data to guide decisions without over-engineering.
• Partner cross‑functionally to improve handoffs and user experience across the funnel.

• Lead a small marketing team with a strong bias toward execution.
• Bring structure to fast‑moving work without unnecessary process.
• Set clear priorities and standards. Remove blockers.
• Review and approve work to ensure accuracy, clarity, and impact.

• Track performance using practical tools such as Hub Spot, Google Analytics, and lightweight project management systems.
• Surface insights that inform growth decisions and resource allocation.
• Regularly report progress, learnings, and recommendations to leadership.

• You have 6+ years of marketing experience, with meaningful exposure to marketplaces, platforms, or demand‑driven growth businesses.
• You understand two‑sided dynamics and marketplace health, not just traffic.
• You are comfortable owning both strategy and execution.
• You have led small teams and enjoy being close to the work.
• You prioritize impact over polish and know when speed matters more than perfection.
• You are commercially minded, data‑literate, and decisive.
• You think like an operator and communicate clearly.
• This role is not a brand, content, or social‑first position. Candidates whose experience is primarily creative, editorial, or community‑focused will not be a fit.

This role sits at the center of the business’s growth trajectory. The right leader will influence revenue quality, marketplace durability, and how the business is positioned for its next chapter. You will help turn a strong concept into a disciplined, scalable operation.

• Base salary range: $110,000–$120,000 DOE (depending on experience).
• Equity + performance based bonus: may be available depending on level and fit.
• Health benefits.
• Onsite in Center City Philadelphia.