Marketing Operations Coordinator
Danville, United States | Posted on 02/05/2026
Sterling Lighting is a small business specializing in the manufacturing and distribution of outdoor lighting fixtures and accessories used in landscape and architectural lighting designs. Our purpose is to elevate outdoor lighting professionals. We love to see small businesses succeed. We build products that help our customers to build a successful Landscape Lighting business. At Sterling Lighting, we desire to build a team of collaborative individuals that work together toward our common goal that serves our purpose to elevate outdoor lighting professionals.
Sharing a purpose and core values helps make Sterling Lighting a great company. We take care of our people, take care of our products and take care of our profits in the order.
Ensure Sterling’s marketing vision is translated into clear plans and executed cleanly across email, social, video, and digital channels, without requiring constant director oversight.
Outcomes1. Marketing content is published accurately, on-brand, and on schedule
What success looks like
Copy written by leadership is formatted, QA’d, and distributed correctly
Emails, blogs, and social posts go out when planned
Errors are rare and caught before launch
Measurable
95%+ of scheduled content publishes on time
Near-zero broken links, formatting issues, or incorrect assets
Minimal rework requested by Directors
2. Social content is planned, scheduled, and tracked
What success looks like
A clear view exists of what has gone out and what’s coming next
Posts are scheduled consistently across platforms
Performance is monitored and summarized
Measurable
Weekly or monthly performance snapshot provided
No gaps or duplicate posts
3. Video shoots are prepared and supported effectively
What success looks like
Loose ideas are turned into clear shot lists
Required assets, locations, gear, and people are identified ahead of time
Shoots run smoothly with minimal scrambling
Measurable
Shot lists prepared before each shoot
Video team receives usable direction and assets
4. Creative execution is coordinated across the team
What success looks like
Simple graphics are produced from templates in Canva
Higher-level creative needs are routed to the right team members
Feedback is communicated clearly and efficiently
Measurable
Canva assets follow templates and brand guidelines
Creative hand-offs are clean and timely
Fewer back-and-forth revisions due to unclear direction
5. Marketing assets are organized and easy to find
What success looks like
Non-video assets are stored logically and consistently
Naming conventions and folder structures are followed
Anyone can locate what they need without asking
Measurable
Assets stored in correct locations
No duplicated or lost files
6. Director visibility is maintained without micromanagement
What success looks like
You always know what’s in progress, blocked, or completed
Questions are raised early, not at the deadline
The machine runs without constant check-ins
Brand guidelines and voice are consistently and effectively followed
Measurable
Regular status updates without chasing
Clear “ready for review” moments
COMPETENCIES
1. Vision Absorption
Quickly understands direction from verbal or written input and translates it into clear next steps.
2. Execution Coordination
Comfortable moving work between people, tools, and timelines without losing details.
3. Attention to Detail
Catches errors before launch; treats QA as part of the job, not an afterthought.
4. Structured Thinking
Naturally organizes ideas, assets, and workflows into systems others can follow.
5. Proactive Communication
Raises questions early, flags risks, and keeps leadership informed without noise.
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