Vice President, eCommerce

JOB DESCRIPTION

The Vice President, eCommerce is a critical enterprise leadership role responsible for defining and executing TERREPOWER's North America eCommerce strategy. This executive will establish eCommerce as a true competitive differentiator for TERREPOWER- building the pricing discipline, channel governance, digital capability, and organizational alignment necessary to grow profitably across 1P, 3P, and marketplace models, without cannibalizing existing retail partnerships. Equally, this leader will bring commercial rigor, strategic insight, and cross-functional influence to accelerate revenue growth and market penetration across emerging growth businesses.

This is a high-visibility, high-impact role requiring a leader with strong commercial instincts, executive presence, and the demonstrated ability to drive alignment across a complex, decentralized organization.

The Vice President, eCommerce is a critical enterprise leadership role responsible for defining and executing TERREPOWER's North America eCommerce strategy. This executive will establish eCommerce as a true competitive differentiator for TERREPOWER- building the pricing discipline, channel governance, digital capability, and organizational alignment necessary to grow profitably across 1P, 3P, and marketplace models, without cannibalizing existing retail partnerships. Equally, this leader will bring commercial rigor, strategic insight, and cross-functional influence to accelerate revenue growth and market penetration across emerging growth businesses.

This is a high-visibility, high-impact role requiring a leader with strong commercial instincts, executive presence, and the demonstrated ability to drive alignment across a complex, decentralized organization.

• Define and lead TERREPOWER’s North America eCommerce strategy, aligned with enterprise commercial priorities and Business Unit growth plans.
• Establish eCommerce as a scalable, revenue-generating capability that drives customer acquisition, margin expansion, and long-term channel equity.
• Build and enforce e-commerce pricing discipline across relationships, deploying a dynamic pricing strategy that continuously monitors competitive retail and online pricing without establishing market-low price points that erode brand value.
• Lead channel segmentation strategy, defining clear and differentiated roles for retail, eCommerce, and marketplace channels to minimize conflict and maximize total channel revenue.
• Develop sub-branding strategy including exclusive assortments tailored for online marketplaces and evaluate and implement non-branded fulfillment models where appropriate.
• Establish KPIs, reporting dashboards, and governance cadences that provide full performance visibility across eCommerce channels.
• Design scalable frameworks, playbooks, and operating models that equip Business Units to activate and grow eCommerce channels independently and with consistency.
• Leverage external partners, platforms, and technology to accelerate capability development and close the gap against digital-native competitors.
• Build a data-driven operating culture within the eCommerce function with clear performance metrics, attribution models, and continuous improvement feedback loops.
• Serve as an enterprise resource and center of excellence, coaching BU leadership on digital commerce best practices and helping translate commercial strategy into executable plans.
• Champion a demand creation philosophy across eCommerce and emerging growth platforms.
• Direct investment toward content strategy, educational assets ("e.g., DIY installation"), and performance media that expand category reach with new buyer segments.
• Partner with marketing to ensure differentiated digital content and…