Brand Director

Company: Easy Healthcare Corporation | easy@Home, Premom

Job Type: Full-Time

Compensation: $100,000–$146,000 based on experience

Reports To: CEO

Easy Healthcare Corporation is a leader in home healthcare and fertility tracking solutions, known for our innovative brands easy@Home and Premom
. We are seeking a Brand Director to drive the growth and positioning of our brands, ensuring consistency, innovation, and market leadership in the fertility and home healthcare sectors.

The ideal candidate will bring a deep passion for women’s health and a proven track record in B2C commercialization
. We are looking for a strategic leader who balances data-driven marketing with strong design acumen
, specifically in overseeing the visual identity and packaging of physical products. Crucially, this role requires a master of project management to take full ownership of all external agency relationships.

• Execute and maintain comprehensive brand strategies for easy@Home and Premom to strengthen market presence and drive revenue.
• Lead the B2C commercialization process, ensuring new products are successfully launched and positioned to capture market share in the home healthcare sector.
• Align brand messaging and visual identity across all platforms to ensure a seamless and engaging customer journey.

• Exercise full ownership of external agency relationships
  , serving as the primary lead for creative development, media buying, and specialized marketing initiatives.
• Apply advanced project management skills to oversee complex workflows, ensuring all agency deliverables are on time, on budget, and aligned with brand standards.
• Manage brand marketing budgets efficiently to maximize return on investment (ROI) across all external partnerships.

• Collaborate closely with product development to ensure branding and messaging align with product innovations.
• Provide high-level design acumen to oversee the development of product packaging
  , ensuring it is both functional for the healthcare space and aesthetically compelling for the consumer.
• Align packaging and product marketing strategies with overall company goals to drive customer engagement.

• Partner with internal teams on multi-channel campaigns, including digital, social media, influencer, and email.
• Oversee relationships with influencers and Key Opinion Leaders (KOLs) within the women’s health and fertility space
  .
• Conduct market research to identify industry trends and monitor KPIs to optimize strategies based on data analytics.

• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience: 5+ years of experience in brand management, specifically within healthcare, women’s health, wellness, or consumer goods
  .
• Commercialization: Proven experience in B2C commercialization
  , taking products from development to market leadership.
• Agency Management: Strong grasp of project management with a proven ability to lead and hold external agencies accountable for high-quality creative output.
• Design
  
  Skills:
  
  Strong design acumen with experience overseeing product packaging and brand aesthetics.
• Technical
  
  Skills:
  
  Data-driven mindset with expertise in analytics tools such as Google Analytics and social media insights.
• Industry Passion: A deep‑seated interest and background in women's health, fertility, and home healthcare
  .

• Be part of an innovative company shaping the future of fertility and home healthcare.
• Collaborate with a passionate team dedicated to empowering individuals on their health journeys.
• Competitive salary, benefits, and an inclusive, growth-centered culture designed to support work/life balance.

Easy Healthcare Corporation is an Equal Opportunity Employer.