Social Media Strategist

Responsibilities

• Drives the strategy, voice, and daily execution of the university's official presence across all social media platforms, managing multiple accounts and serving as a liaison between university departments
• Engages current and prospective students, families, alumni, donors, and the broader public while supporting strategic objectives of University Marketing, Advancement/Alumni Relations, and Strategic Communications and Media Relations
• Provides guidance and education to campus partners on effective digital engagement practices
• Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives
• Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives
• Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives
• Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels
• Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement

• Bachelor's degree in marketing, communications, public relations, or related field
• Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher education setting, with strong content creation skills for platforms including Instagram, Facebook, Tik Tok, Linked In, and emerging platforms
• Demonstrated (2 years) experience managing projects and/or staff
• Demonstrated (3 years) experience using social media management and analytics tools
• Experience collaborating with multiple stakeholders on integrated communications campaigns
• Flexible schedule including evening and weekend hours, as required;
  Frequent travel to off-campus locations required

• Master’s degree
• Previous experience using social media for higher education, nonprofit organization, or advancement/fundraising initiatives
• Knowledge of AP style and public relations best practices
• Experience with donor communications and alumni engagement through digital channels
• Background in integrated marketing communications or public relations
• Familiarity with advancement/fundraising communications strategies

• 75% Employer-Paid Health Insurance
• Flexible Spending Accounts
• Life Insurance
• Long Term Disability
• State Pension Retirement Plan
• Optional Retirement Savings Plans
• Tuition Credit (Employee, Spouse, & Dependents)
• Twelve (12) paid holidays
• Paid personal, vacation, and sick time
• And More!