Salesforce Marketing Cloud Functional Analyst
Listed on 2026-07-10
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IT/Tech
Data Analyst, CRM System, Data Security
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Serving customers and our community starts with the best people doing their best work. That is precisely what we have created at MSC Industrial Supply Co. We are a leading North American distributor of metalworking and maintenance, repair, and operations (MRO), products and services. We offer more than 2 million products and have over 80 years of experience across dozens of industries.
We aim to execute our Built to Make You Better brand promise for all our stakeholders, including our associates.
The Senior Functional Analyst, Salesforce Marketing Cloud is the platform subject matter expert (SME) responsible for translating marketing and CRM business needs into scalable, high-performing Salesforce Marketing Cloud (SFMC) solutions. This role bridges Marketing, Sales, IT, and Analytics to design and optimize customer journeys, data processes, and platform capabilities that drive B2B engagement, personalization, and revenue growth.
Duties and Responsibilities
- Serve as the SFMC SME, managing day-to-day platform operations including automations, data integrations, monitoring, troubleshooting, and overall platform health
- Partner with Marketing, CRM, and IT teams to gather requirements, define use cases, and deliver scalable SFMC solutions aligned to business goals
- Design and implement customer journeys, automations, segmentation, and data models using core SFMC tools (Journey Builder, Automation Studio, Contact Builder)
- Build and optimize data-driven personalization using SQL, AMPscript, dynamic content, and SFMC data architecture best practices
- Maintain integrations between SFMC and external systems (e.g., ERP, Salesforce CRM, etc.), ensuring reliable data flow and scalable architecture
- Ensure data governance, compliance (CAN-SPAM, GDPR), and platform security standards are met
- Monitor performance, troubleshoot issues, and proactively improve platform stability and campaign execution
- Create documentation, support UAT, and enable end users through training and best practices
- Evaluate new SFMC features and marketing technologies to continuously evolve platform capabilities
- Leverage Server-Side JavaScript (SSJS) to build custom functionality, automate complex processes, and enable advanced personalization or integrations when standard SFMC tools are not sufficient
- Fosters the MSC Culture in the department and throughout the company to ensure fulfillment of MSC’s vision and unity of purpose
- Participation in special projects and performs additional duties as required
Qualifications
What You Need:- Bachelor’s degree in Business, Computer Science, Information Systems, or related field, or equivalent business experience
- 5+ years of experience in marketing automation, CRM, or digital marketing operations (B2B preferred)
- Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
- Strong knowledge of data modeling, segmentation, and experience with SQL, AMPscript, and APIs
- Understanding of SFMC + Salesforce CRM integrations and data architecture
- Experience working in Agile environments (Scrum/Kanban)
- Strong analytical, problem-solving, and campaign performance optimization skills
- Excellent communication and ability to translate between technical and business stakeholders
- Familiarity with data privacy regulations (CAN-SPAM, GDPR)
- SFMC Certification required
Key
Skills:
- Business requirements translation & process design
- Marketing operations & lifecycle campaign execution
- Data-driven decision making
- Cross-functional collaboration
- Continuous improvement mindset
Other Requirements:
- A valid driver’s license may be required
- Position requires up to 10% of travel
- This position may require access to International Traffic in Arms Regulations Information ("ITAR") and/or Controlled Unclassified Information ("CUI")
- Indicates essential duties
To perform this job successfully an associate must be able to perform each essential duty satisfactorily. The requirements listed are representative of knowledge, experience level and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.
Compensation…
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